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Business Brand Workshop

June 19 @ 2:00 pm - 5:00 pm

Follow Louis Camassa, Managing Partner at EMPATH and Michael Dunn, Global Brand Consultant at EMPATH, as they use their client experience working with brands like Apple, Disney, and Netflix, among others, to create experiences that transcend purchase decisions. You’ll learn the building blocks of creating a memorable brand, and how to transform your business to be design-led. Together, they’ll explore what a brand really is, why brand is important, and how to develop your “inside” and “outside” company brand. Plus, you’ll develop a Customer Journey Map, walkaway with a visual brand identity checklist, and be equipped to lead your creative team in experience design.

Details

Date:
June 19
Time:
2:00 pm - 5:00 pm
Website:
https://ucmsbdc.ecenterdirect.com/events/13033

Organizer

Cal Poly SBDC for Innovation, the Cal Poly Center for Innovation & Entrepreneurship

Venue

South County Regional Center
800 West Branch St.
Arroyo Grande, CA 93420 United States
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