BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Cal Poly CIE SBDC - ECPv6.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Cal Poly CIE SBDC
X-ORIGINAL-URL:https://sbdc.calpoly.edu
X-WR-CALDESC:Events for Cal Poly CIE SBDC
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241003T090000
DTEND;TZID=America/Los_Angeles:20241003T103000
DTSTAMP:20240925T005352Z
CREATED:20240923T190027Z
LAST-MODIFIED:20240925T005352Z
UID:24525-1727946000-1727951400@sbdc.calpoly.edu
SUMMARY:Optimize E-Commerce: SEO Techniques
DESCRIPTION:Register \nUnlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort\, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. \nThis intermediate-level workshop assumes you’re already familiar with key concepts like SEO\, SERP\, CTAs\, landing pages\, and conversions. Ideally\, you’ve also used tools like Yoast SEO\, Google Analytics\, Search Console\, or Merchant Center. \nWhat you’ll learn:\n• How Googlebot works in SEO\n• Proven strategies for optimizing SEO on product pages\n• Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods)\n• Crafting perfectly optimized pages—titles\, meta descriptions\, categories\, images\, H tags\, and beyond\n• Real-world examples of successful products dominating SERPs \nJoin us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!
URL:https://sbdc.calpoly.edu/event/optimize-e-commerce-seo-techniques/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Marketing,Retail,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
END:VCALENDAR