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DTSTART;TZID=America/Los_Angeles:20240221T100000
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DTSTAMP:20260508T042015
CREATED:20240215T202559Z
LAST-MODIFIED:20240215T202559Z
UID:24218-1708509600-1708518600@sbdc.calpoly.edu
SUMMARY:Outsmart Disaster 101 Webinar
DESCRIPTION:Plan and Protect Your Business: Attend our NO COST WEBINAR and Build Your Business Continuity Plan in 4 Weeks. \nOne unexpected event – a power outage\, a cyberattack\, a natural disaster – can detour your business. But there’s good news! Join our webinar to learn how to build a rock-solid business continuity plan in just 4 weeks! All at no cost! This webinar is designed to empower you with the knowledge and tools you need to protect your business\, no matter what challenges come your way. \nWhat you’ll gain: \n✅Business Resiliency Roadmap: Learn the essential steps to create your plan\, from data backups to communication protocols. \n✅Bite-sized action: Get weekly follow-up emails with actionable tasks\, making it easy to build your plan step-by-step. \n✅Peace of mind: Gain confidence knowing your business can weather any storm and keep thriving. \n✅Need extra help on the road to resiliency? CalOSBA has your back with post-webinar office hours\, where you can learn about best practices. \n  \nRegister here: https://bit.ly/OD-101 \nWhen: Every 3rd Wednesday of the month\, next webinar is on February 21\, 2024. \nTime: 10:00 AM – 12:30 PM PST \nFB Event page : https://fb.me/e/1TBLulV5X \n  \nCalOSBA Homepage : https://outsmartdisaster.calosba.ca.gov/ \nDisclaimer: Outsmart Disaster is a disaster awareness campaign that includes a no-cost business continuity training program offered by the California Office of the Small Business Advocate (CalOSBA). CalOSBA employees support the program in a training capacity only. CalOSBA does not make any recommendations or guarantees and assumes no responsibility concerning the activities of participating businesses. Participants\, and not CalOSBA\, are responsible for all plans created and any actions taken following the Outsmart Disaster training.
URL:https://sbdc.calpoly.edu/event/outsmart-disaster-101-webinar/
CATEGORIES:Workshops
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240313T083000
DTEND;TZID=America/Los_Angeles:20240313T100000
DTSTAMP:20260508T042015
CREATED:20240304T173704Z
LAST-MODIFIED:20240304T173704Z
UID:24227-1710318600-1710324000@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation
DESCRIPTION:8:30-9:30AM – Keynote Speaker: Jesse Dundon (in-person)\n9:30-10AM – In Person Networking\n\nJesse Dundon is an entrepreneur\, investor\, and former executive. CEO and co-founder at Hathway\, acquired by Bounteous in 2021 where he served on the executive team as Managing Director until 2023. \nJesse began his journey in digital marketing during the late 1990s\, working as a web developer and designer. Over the years\, Jesse’s visionary leadership and dedication to excellence have propelled Bounteous to become a leading digital experience agency\, known for its expertise in strategy\, design\, and engineering. Under his guidance\, the company has grown significantly\, expanding its reach and impact across various industries\, while maintaining a commitment to delivering exceptional results for clients worldwide.
URL:https://sbdc.calpoly.edu/event/coffee-conversation-19/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Coffee & Conversation
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240318T090000
DTEND;TZID=America/Los_Angeles:20240318T103000
DTSTAMP:20260508T042015
CREATED:20240222T233942Z
LAST-MODIFIED:20240222T233942Z
UID:24220-1710752400-1710757800@sbdc.calpoly.edu
SUMMARY:Digital Advertising Workshop
DESCRIPTION:How to Test New Ideas QuicklyThis process utilizes paid ads from platforms such as Google\, Instagram\, Facebook\, LinkedIn\, TikTok and Reddit; along with simple one-page websites that only the targeted customers will see. This method is very low cost and enables small businessowners to focus on features/benefits their targeted customers really care about.\n \n\n\n\nSpeaker: Dan Weeks teaches Entrepreneurship at Cal Poly- San Luis Obispo and is the Entrepreneur-In-Residence for the CIE Hothouse. He is a serial entrepreneur that has started and sold companies.
URL:https://sbdc.calpoly.edu/event/digital-advertising-workshop/
LOCATION:The Launch Pad\, Grover Beach + Zoom\, 391 Front St\, Suite E\, Grover Beach\, CA\, 93433\, United States
CATEGORIES:Marketing,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240321T130000
DTEND;TZID=America/Los_Angeles:20240321T160000
DTSTAMP:20260508T042015
CREATED:20240304T174418Z
LAST-MODIFIED:20240304T174418Z
UID:24230-1711026000-1711036800@sbdc.calpoly.edu
SUMMARY:QuickBooks 101
DESCRIPTION:Learn How to Set Up Your Company with QuickBooks \n\nSelling: invoices\, sales receipts\, payments\, deposits\, credit memos\, and customer statements\nBuying: bills\, bill payments\, checks\, bill payment stubs\, and credit memos\nInventory: purchase orders\, receive items\, adjust inventory\nSales Taxes: set up\, adjust\, pay\, and report sales taxes\n\nDamon Watkins is the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship. He is a motivated\, personable business professional with a 15+ year track record in multiple aspects of financial control\, management and policies/procedures. He prides himself on having strong communication skills\, and is accustomed to working with sensitive and confidential records\, always protecting and maintaining confidentiality.
URL:https://sbdc.calpoly.edu/event/quickbooks-101-3/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:QuickBooks,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240410T083000
DTEND;TZID=America/Los_Angeles:20240410T100000
DTSTAMP:20260508T042015
CREATED:20240327T202416Z
LAST-MODIFIED:20240327T202416Z
UID:24262-1712737800-1712743200@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation
DESCRIPTION:Join us for an insightful event where Rich will share his extensive 22-year journey working in a rapidly expanding\, environmentally conscious\, and privately owned enterprise. Delve into discussions covering employee ownership\, the integration of multiple bottom lines\, fostering stakeholder engagement\, effective leadership strategies\, and navigating collaborations with entrepreneurs.\n\nRich Boragno is the CFO of White Road Capital Management LLC and a partner at White Road Investments LLC\, backing Clif Bar & Company founders.  White Road Capital is the family office\, and White Road Investments is the venture capital fund focusing on emerging and mission-driven food and outdoor product companies. He also serves on The Honest Kitchen’s board. Previously\, he spent 22 years at Clif Bar & Company\, serving as CFO for 13 years\, overseeing accounting\, financial planning\, treasury\, IT\, and enterprise strategy.
URL:https://sbdc.calpoly.edu/event/coffee-conversation-20/
LOCATION:872 Higuera St San Luis Obispo & Virtual
CATEGORIES:Coffee & Conversation,Leadership
ATTACH;FMTTYPE=image/png:https://sbdc.calpoly.edu/wp-content/uploads/2024/03/Ecenter_CC_Rich_Boragno__1875_x_938_px.png
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240502T170000
DTEND;TZID=America/Los_Angeles:20240502T193000
DTSTAMP:20260508T042015
CREATED:20240131T183751Z
LAST-MODIFIED:20240409T203529Z
UID:24195-1714669200-1714678200@sbdc.calpoly.edu
SUMMARY:AnglelCon 2024
DESCRIPTION:Six innovative and disruptive startups compete for $100\,000+ in investment funding to help grow their business. \nCal Poly’s CIE SBDC will host six brilliant tech-driven startups from Central California in a pitch competition to win $100\,000+ in equity-backed funding at the seventh annual AngelCon on Thursday\, May 2nd at 5 p.m. \nThe hybrid event will take place in person at Rod & Hammer Rock and stream on YouTube Live. \nAgenda: \n\n5-6PM Dinner & Networking w/ Startups (in-person only)\n6-7:15PM Startups Pitch\n7:15-7:25PM AngelCon 2023 Winner Updates\n7:30PM Winner Announcements – Audience + Investment Choice\n\nTickets \n\n$20 – Virtual\n$75 – In person
URL:https://sbdc.calpoly.edu/event/anglelcon-2024/
LOCATION:Rod & Hammer Rock\, 855 Aerovista Pl\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:AngelCon,Funding,Networking,Special Events
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240508T083000
DTEND;TZID=America/Los_Angeles:20240508T100000
DTSTAMP:20260508T042015
CREATED:20240417T165143Z
LAST-MODIFIED:20240417T165143Z
UID:24275-1715157000-1715162400@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation
DESCRIPTION:Register \nAgenda: \n\n8:30-9:30AM – Keynote Speaker: AngelCon 2024 Investor Panel\n9:30-10AM – In Person Networking\n\nHear from three Angel Investors as they share their experience being part of AngelCon 2024. \nAn angel investor (also known as a private investor\, seed investor or angel funder) is a high-net-worth individual who provides financial backing for small startups or entrepreneurs\, typically in exchange for ownership equity in the company. While most people know AngelCon as a pitch competition that happens once a year; becoming an investor is a year-long training process that leads up to the main event. \nA panel of AngelCon 2024 investors will share what the process was like\, what they seek in a startup\, and hold open Q&A for attendees.
URL:https://sbdc.calpoly.edu/event/coffee-conversation-21/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Coffee & Conversation,Networking
ATTACH;FMTTYPE=image/png:https://sbdc.calpoly.edu/wp-content/uploads/2024/04/5.8_CC_ECenter_Live_1875_x_938_px.png
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240515T090000
DTEND;TZID=America/Los_Angeles:20240515T103000
DTSTAMP:20260508T042016
CREATED:20240419T152322Z
LAST-MODIFIED:20240419T152322Z
UID:24280-1715763600-1715769000@sbdc.calpoly.edu
SUMMARY:Customer Development: Crafting Your Business Edge
DESCRIPTION:Register \nUnlock the full potential of your business in this workshop dedicated to honing the core elements of customer development. Led by Kurt Friedmann\, a seasoned entrepreneur and consultant with over 30 years of experience in entrepreneurship\, sales management\, and customer experience management. Kurt excels in aiding entrepreneurial companies and small businesses to enhance their customer understanding and sales expansion efforts. He is deeply involved in the startup ecosystem\, serving as a mentor and advisor with the SBDC\, and has significantly contributed to the success of numerous high-growth startups and established companies. \nWorkshop Highlights: \n\nCrafting a Powerful Value Proposition: Learn the art of defining and communicating the unique value your business offers\, making your product or service irresistible to your target market.\nForming and Testing Assumptions: Discover strategies for developing informed assumptions about your customers and how to test these hypotheses in real-world scenarios efficiently.\nIdentifying and Engaging Potential Customers: Master techniques for finding the right customers to speak with\, ensuring you’re gathering insights from those who matter most to your business.\nThe Art of Inquiry: Equip yourself with the skills to ask compelling\, insightful questions that elicit valuable responses\, moving beyond superficial answers to uncover deep customer needs and motivations.\nInterpreting Customer Feedback: Learn how to analyze and make sense of customer feedback\, translating what you hear into actionable insights that drive product development\, marketing strategies\, and business growth.\n\nEmbark on this journey with us and transform the way you understand and interact with your customers. Learn to craft a value proposition that speaks directly to your audience’s needs and desires\, setting the foundation for sustainable business growth.
URL:https://sbdc.calpoly.edu/event/customer-development-crafting-your-business-edge/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Customer Development,Workshops
ATTACH;FMTTYPE=image/png:https://sbdc.calpoly.edu/wp-content/uploads/2024/04/Cal-Poly-Website-Live-5.10-Customer-Development-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240529T090000
DTEND;TZID=America/Los_Angeles:20240529T103000
DTSTAMP:20260508T042016
CREATED:20240509T170303Z
LAST-MODIFIED:20240509T170303Z
UID:24311-1716973200-1716978600@sbdc.calpoly.edu
SUMMARY:Cómo Emprender Su Negocio (Spanish Business Start Workshop)
DESCRIPTION:Ser propietario de un negocio puede ser una empresa estimulante\, exigente y lucrativa\, pero no es para todo el mundo. Un elemento clave del éxito es la capacidad de planificar el presente y el futuro. Cuanto más planifiques\, más informado estarás\, lo que a su vez te ayudará a centrar tus prioridades y a tomar grandes decisiones en el proceso. \nJosé Huitrón es un pilar de la creación de capacidad empresarial en la Costa Central desde hace mucho tiempo\, habiendo lanzado varias empresas que abarcan la creación de contenidos\, el marketing digital y la activación del acceso al capital para fundadores subrepresentados. \nOpciones de asistente en persona e híbrido
URL:https://sbdc.calpoly.edu/event/como-emprender-su-negocio-spanish-business-start-workshop/
LOCATION:THE SANDBOX Paso Robles + Zoom\, 1345 Park St\, Paso Robles\, California\, 93446\, United States
CATEGORIES:Business Start,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240611T090000
DTEND;TZID=America/Los_Angeles:20240611T103000
DTSTAMP:20260508T042016
CREATED:20240524T161802Z
LAST-MODIFIED:20240524T161802Z
UID:24342-1718096400-1718101800@sbdc.calpoly.edu
SUMMARY:SBA Loan Programs and How to Apply
DESCRIPTION:Register \n  \nSpeaker: Kay Mardon\, Lender Relations Specialist (SBA) \n  \nThe U.S. Small Business Administration helps small businesses get funding by setting guidelines for loans and reducing lender risk. These SBA-backed loans make it easier for small businesses to get the funding they need. Learn how SBA loan programs can help you Start\, Grow\, and Expand your business. \n\n7(a) Loans – A group of SBA loans which guarantee portions of the total amount\, cap interest rates\, and limit fees.\n504 Loans – Long-term\, fixed-rate financing to purchase or repair real estate\, equipment\, machinery\, or other assets.\nMicroloans -The smallest loan program\, providing $50\,000 or less to help businesses start up and expand.
URL:https://sbdc.calpoly.edu/event/sba-loan-programs-and-how-to-apply-3/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Funding,Mission Community Services Corporation,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240612T083000
DTEND;TZID=America/Los_Angeles:20240612T100000
DTSTAMP:20260508T042016
CREATED:20240521T165832Z
LAST-MODIFIED:20240611T182145Z
UID:24336-1718181000-1718186400@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation
DESCRIPTION:Register \nAgenda: \n\n8:30-9:30AM – Keynote Speaker\n9:30-10AM – In Person Networking\n\n  \nJoin us for this month’s Coffee & Conversation featuring Kristin Tara Horowitz\, CEO of The Pad Climbing and a recognized community leader. \nKristin will share her entrepreneurial journey from being an English professor to leading a nationally acclaimed indoor climbing community\, offering insights into building a business centered on community and inclusivity. This event includes a keynote address\, a Q&A session\, and the chance to network with fellow attendees over complimentary coffee. \nIdeal for aspiring entrepreneurs and small business owners\, this workshop provides a unique opportunity to learn from a successful woman entrepreneur and to connect with others in the community. Mark your calendar and join us for a morning of inspiration and valuable networking in a supportive environment!
URL:https://sbdc.calpoly.edu/event/coffee-conversation-22/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Coffee & Conversation,Networking
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240613T090000
DTEND;TZID=America/Los_Angeles:20240613T103000
DTSTAMP:20260508T042016
CREATED:20240606T163542Z
LAST-MODIFIED:20240606T163542Z
UID:24364-1718269200-1718274600@sbdc.calpoly.edu
SUMMARY:Federal Grants – How to Find Them and Apply
DESCRIPTION:Join us for an informative workshop led by Matt Hutton\, an expert with over a decade of experience in R&D fundraising. With a BS and MS in Environmental Engineering from Cal Poly\, San Luis Obispo\, Matt has successfully helped numerous companies navigate the complex world of government funding. This workshop will guide you through the process of identifying relevant federal grants\, understanding the requirements\, and crafting compelling applications. \nIn this session\, Matt will share practical tips and insights gained from his extensive experience working with various government agencies. You will learn how to research available grants\, assess your eligibility\, and develop a strong application strategy. Whether you’re a small business owner\, a nonprofit leader\, or an academic researcher\, this workshop will equip you with the knowledge and tools needed to secure federal funding for your initiatives. Don’t miss this opportunity to enhance your grant-seeking skills and take your projects to the next level.
URL:https://sbdc.calpoly.edu/event/federal-grants-how-to-find-them-and-apply/
LOCATION:872 Higuera St San Luis Obispo & Virtual
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240710T083000
DTEND;TZID=America/Los_Angeles:20240710T100000
DTSTAMP:20260508T042016
CREATED:20240611T182156Z
LAST-MODIFIED:20240611T182546Z
UID:24368-1720600200-1720605600@sbdc.calpoly.edu
SUMMARY:Coffee and Conversation
DESCRIPTION:Register \nAgenda: \n\n8:30-9:30AM – Keynote Speaker\n9:30-10AM – In Person Networking\n\n  \nJoin us for this month’s Coffee & Conversation\, featuring keynote speaker Stephanie Stackhouse\, Owner of The Center SLO. The Center SLO is the largest yoga studio on the Central Coast of California. Stephanie embarked on this journey to create a space that fosters personal growth\, health\, and community connection. She began with a clear vision to integrate her corporate expertise in market research and strategic planning with a dedication to holistic well-being. As a small business owner\, she is involved in all facets of business operations—from strategic planning and financial management to staff recruitment and program development. Stephanie’s unique blend of professional acumen and personal passion has driven the success of The Center SLO over the past decade. \nThis event is an excellent opportunity to gain insights from Stephanie’s entrepreneurial journey and to network with like-minded members of the business and entrepreneurial community. Engage in stimulating conversations\, exchange ideas\, and build valuable connections that could benefit your own ventures. Plus\, enjoy free coffee as you mingle with other attendees!
URL:https://sbdc.calpoly.edu/event/coffee-and-conversation-16/
LOCATION:872 Higuera St  San Luis Obispo\, CA 93401\, 872 Higuera St\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Coffee & Conversation,Networking
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240718T090000
DTEND;TZID=America/Los_Angeles:20240718T103000
DTSTAMP:20260508T042016
CREATED:20240702T204739Z
LAST-MODIFIED:20240702T205856Z
UID:24397-1721293200-1721298600@sbdc.calpoly.edu
SUMMARY:SBA Certifications: Unlocking Business Opportunities Workshop
DESCRIPTION:Register \nSpeaker: Victor Bribiesca (SBA) \nLearn how you can leverage small business certifications to diversify your revenue stream and improve your bottom line. \n  \nGovernment contracts can offer significant opportunities for small businesses\, but selling to the government requires a very different approach than selling to the commercial sector. \nThis presentation provides an understanding of the various certifications impacted by SBA and discusses eligibility criteria and the application process. SBA small business certifications document a special capability or status that will help you compete in the federal marketplace. \n\n8(a) BusineSs Development\nHUBZONE Contracting Program\nWomen Owned Small Business\nVeteran Owned
URL:https://sbdc.calpoly.edu/event/sba-certifications-unlocking-business-opportunities-workshop/
LOCATION:Zoom Webinar\, Online\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Mission Community Services Corporation,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240723T090000
DTEND;TZID=America/Los_Angeles:20240723T103000
DTSTAMP:20260508T042016
CREATED:20240702T205248Z
LAST-MODIFIED:20240702T205248Z
UID:24399-1721725200-1721730600@sbdc.calpoly.edu
SUMMARY:Building a Sales Funnel: How to Harness the Power of Community
DESCRIPTION:Register \nDiscover the power of community marketing in transforming your overall marketing strategy with Matt Bennetti. With over 20 years of experience in enterprise software and expertise in Go To Market strategies\, Matt will share practical steps and insights to help you successfully adopt CLG. \nThis workshop will guide you through implementing a Community Led Growth (CLG) marketing approach. This strategy not only drives demand for your sales teams but also creates valuable content that engages both customers and prospects. \nDrawing from real-world examples and his extensive experience at Salesforce\, Matt will demonstrate how to build programs that enhance the relationship between marketing and sales. Learn how to use community engagement to increase brand loyalty\, encourage customer advocacy\, and develop a rich content ecosystem that propels your business forward. This workshop is designed to provide you with the tools and knowledge needed to make community marketing a central element of your success.
URL:https://sbdc.calpoly.edu/event/building-a-sales-funnel-how-to-harness-the-power-of-community/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Marketing,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240806T090000
DTEND;TZID=America/Los_Angeles:20240806T103000
DTSTAMP:20260508T042016
CREATED:20240729T175702Z
LAST-MODIFIED:20240729T175702Z
UID:24436-1722934800-1722940200@sbdc.calpoly.edu
SUMMARY:Mastering Restaurant Customer Service
DESCRIPTION:Register \nJoin us for an informative and hands-on workshop led by local restaurateur Ben Arrona\, who will guide you through the essential steps to deliver exceptional customer service in your restaurant. With years of experience in the restaurant industry\, Ben will share his expertise on effective communication techniques for engaging with guests\, best practices for both in-house and to-go service\, and strategies for responding to customer complaints with grace and professionalism. \nThis comprehensive workshop will equip your team with the skills needed to create memorable dining experiences that keep patrons coming back for more. Don’t miss this opportunity to transform your customer interactions and elevate your restaurant’s service standards.
URL:https://sbdc.calpoly.edu/event/mastering-restaurant-customer-service/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Customer Development,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T083000
DTEND;TZID=America/Los_Angeles:20240821T100000
DTSTAMP:20260508T042016
CREATED:20240729T180020Z
LAST-MODIFIED:20240729T180020Z
UID:24438-1724229000-1724234400@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation
DESCRIPTION:Register \nJoin us for this month’s Coffee & Conversation\, a dynamic event where entrepreneurial minds come together to network\, share\, and learn. This month\, we’re thrilled to welcome Aaron Bergh\, the mastermind behind Calwise Spirits and one of the youngest master distillers in the world. \nAaron’s journey is nothing short of extraordinary. With a family legacy rooted in the Prohibition era’s moonshining adventures\, Aaron faced his own legal challenges in college for brewing spirits in his dorm. Today\, he channels this rebellious spirit into Calwise Spirits\, creating premium beverages that capture the essence of his coastal California home. Calwise Spirits is Aaron’s tribute to his renegade heritage and a celebration of the Golden State. His spirits are infused with native ingredients\, offering a pure taste of liquid California. \nDon’t miss the chance to hear Aaron’s captivating story\, gain insights into the world of distilling\, and ask your burning questions. Enjoy free coffee and engaging conversations with fellow entrepreneurs and business owners!
URL:https://sbdc.calpoly.edu/event/coffee-conversation-23/
LOCATION:THE SANDBOX Paso Robles + Zoom\, 1345 Park St\, Paso Robles\, California\, 93446\, United States
CATEGORIES:Coffee & Conversation
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240904T083000
DTEND;TZID=America/Los_Angeles:20240904T100000
DTSTAMP:20260508T042016
CREATED:20240808T191005Z
LAST-MODIFIED:20240808T191005Z
UID:24453-1725438600-1725444000@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation Workshop: AngelCon Investor Info Session
DESCRIPTION:Coffee and Conversation\n \n \n\nJoin us for this month’s Coffee & Conversation\, where we’ll dive into the exciting world of angel investing and unveil the launch of Fund 8 for AngelCon 2025! This is a fantastic opportunity to learn about angel investing and discover how you can participate as an investor in this transformative program. Hear from: \n\nSeasoned investors from previous years as they share their experiences and valuable insights into their investment journeys.\nWelcome the winners of AngelCon 2024\, Nexstera Tech and Mense\, who will update us on their impressive progress since securing a collective $215\,000 in investment! View last year’s event here .\n\nWhether you’re a seasoned investor or new to the concept\, you’ll gain invaluable knowledge and have the chance to ask questions directly to experienced investors. Enjoy complimentary coffee while networking with fellow attendees who share your interests. \nDon’t miss this opportunity to learn about angel investing and get involved with AngelCon 2025*. \n  \n*AngelCon Fund 8 is only open to accredited investors
URL:https://sbdc.calpoly.edu/event/coffee-conversation-workshop-angelcon-investor-info-session/
LOCATION:872 Higuera St  San Luis Obispo\, CA 93401\, 872 Higuera St\, San Luis Obispo\, CA\, 93401\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240923T093000
DTEND;TZID=America/Los_Angeles:20240923T110000
DTSTAMP:20260508T042016
CREATED:20240820T184734Z
LAST-MODIFIED:20240822T164125Z
UID:24465-1727083800-1727089200@sbdc.calpoly.edu
SUMMARY:Efficient Restaurant Operations: Time Management and Multitasking Strategies
DESCRIPTION:Join us for a focused workshop on time management and multitasking in the restaurant industry\, led by Ben Arrona\, a seasoned hospitality expert with over 25 years of experience. This session will cover key topics like prep and lead times\, fire times (cook time)\, and practical multitasking techniques to help your restaurant run efficiently and on time. \nBen\, the owner of Benny’s Pizza Palace & Social Club in SLO\, brings his extensive knowledge of managing successful restaurants\, including his experience with a commercial kitchen supporting caterers and pop-up restaurants. With a background in teaching and ongoing studies at the University of Oxford\, Ben is well-equipped to share actionable insights that can make a real difference in your day-to-day operations. Don’t miss this chance to learn from a true industry professional.
URL:https://sbdc.calpoly.edu/event/efficient-restaurant-operations-time-management-and-multitasking-strategies/
LOCATION:THE SANDBOX Paso Robles + Zoom\, 1345 Park St\, Paso Robles\, California\, 93446\, United States
CATEGORIES:Customer Development,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241003T090000
DTEND;TZID=America/Los_Angeles:20241003T103000
DTSTAMP:20260508T042016
CREATED:20240923T190027Z
LAST-MODIFIED:20240925T005352Z
UID:24525-1727946000-1727951400@sbdc.calpoly.edu
SUMMARY:Optimize E-Commerce: SEO Techniques
DESCRIPTION:Register \nUnlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort\, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. \nThis intermediate-level workshop assumes you’re already familiar with key concepts like SEO\, SERP\, CTAs\, landing pages\, and conversions. Ideally\, you’ve also used tools like Yoast SEO\, Google Analytics\, Search Console\, or Merchant Center. \nWhat you’ll learn:\n• How Googlebot works in SEO\n• Proven strategies for optimizing SEO on product pages\n• Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods)\n• Crafting perfectly optimized pages—titles\, meta descriptions\, categories\, images\, H tags\, and beyond\n• Real-world examples of successful products dominating SERPs \nJoin us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!
URL:https://sbdc.calpoly.edu/event/optimize-e-commerce-seo-techniques/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Marketing,Retail,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241009T083000
DTEND;TZID=America/Los_Angeles:20241009T100000
DTSTAMP:20260508T042016
CREATED:20240923T190434Z
LAST-MODIFIED:20240923T190434Z
UID:24527-1728462600-1728468000@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation
DESCRIPTION:Register \nJoin us for this month’s Coffee & Conversation\, featuring James Fazio\, Co-Founder and CTO of Flume Water\, a leading innovator in water management technology. James will share his journey of building Flume into a successful startup and offer insights into scaling a tech company focused on sustainability and impactful change. \nFlume Water created a groundbreaking product that has tracked over 15 billion gallons of water usage. Customers have been able to reduce their water consumption by an impressive 15% on average\, while cutting damaging leaks by 70%. \nDon’t miss this opportunity to hear how he turned a vision into a water-saving reality\, while networking with fellow business professionals over free coffee!
URL:https://sbdc.calpoly.edu/event/coffee-conversation-24/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Coffee & Conversation,Networking
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241016T090000
DTEND;TZID=America/Los_Angeles:20241016T103000
DTSTAMP:20260508T042016
CREATED:20240923T190828Z
LAST-MODIFIED:20240923T205844Z
UID:24531-1729069200-1729074600@sbdc.calpoly.edu
SUMMARY:Unlock Media Success with Compelling Press Releases & Digital Press Kits
DESCRIPTION:Register \nCurious about how press releases can grow your business? Need a Digital Press Kit for a product launch or to attract stakeholders but unsure where to start? Join Becky Mosgofian\, SBDC Advisor\, for an informative workshop packed with practical tips on crafting effective press releases and building your Digital Press Kit. Learn what to avoid\, saving you time and resources\, and hear about her PR successes from decades of experience. You’ll leave with a clear roadmap for earning media and Becky’s writing templates to help you get started.
URL:https://sbdc.calpoly.edu/event/unlock-media-success-with-compelling-press-releases-digital-press-kits/
LOCATION:The Launch Pad\, Grover Beach + Zoom\, 391 Front St\, Suite E\, Grover Beach\, CA\, 93433\, United States
CATEGORIES:Marketing,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241101T080000
DTEND;TZID=America/Los_Angeles:20250115T235900
DTSTAMP:20260508T042016
CREATED:20241113T215453Z
LAST-MODIFIED:20241113T215453Z
UID:24621-1730448000-1736985540@sbdc.calpoly.edu
SUMMARY:AngelCon Applications Open!
DESCRIPTION:Elevate your startup with over $100K in equity-backed funding! \nAngelCon is a culminating event that brings together Central California tech-based startups who receive training and mentorship through the SBDC and dedicated angel investors who participate in the evaluation\, due diligence\, and selection process of AngelCon applicants leading up to the live event. Participating startups are seeking investment in exchange for ownership equity or convertible debt to help grow their businesses. \nApplications Open Nov 1\, 2024 – Jan 15\, 2025 at 11:59pm \nLink to Application: https://bit.ly/sbdcwebsite  \n 
URL:https://sbdc.calpoly.edu/event/angelcon-applications-open/
CATEGORIES:AngelCon
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241106T090000
DTEND;TZID=America/Los_Angeles:20241106T103000
DTSTAMP:20260508T042016
CREATED:20241023T224247Z
LAST-MODIFIED:20241023T224247Z
UID:24557-1730883600-1730889000@sbdc.calpoly.edu
SUMMARY:Empowering Veterans: Navigating Business Resources and Opportunities
DESCRIPTION:Register \nJoin us for an insightful workshop tailored for veteran small business owners and entrepreneurs\, featuring Morgan Boyd\, MPP\, U.S. Army Veteran\, and Veterans Services Officer. As the Department Head at the County of San Luis Obispo\, Morgan will guide you through the various resources available to support veteran-led businesses\, including broader services for veterans such as health\, education\, and housing assistance. Learn about funding opportunities\, mentorship programs\, and strategic partnerships that can help you overcome common challenges and thrive in the local business community. Whether you’re just starting out or looking to grow your venture\, this workshop will provide valuable guidance to help you navigate your entrepreneurial journey with confidence.
URL:https://sbdc.calpoly.edu/event/empowering-veterans-navigating-business-resources-and-opportunities/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241107T090000
DTEND;TZID=America/Los_Angeles:20241107T120000
DTSTAMP:20260508T042016
CREATED:20241015T170031Z
LAST-MODIFIED:20241023T223938Z
UID:24548-1730970000-1730980800@sbdc.calpoly.edu
SUMMARY:Year-End Tax Prep for Success: QuickBooks and Beyond
DESCRIPTION:Register  \nNavigate the complexities of year-end tax planning and reporting. \nExplore key tax strategies that can maximize deductions\, minimize liabilities\, and ensure smooth financial transitions into the new year. We will also focus on effective utilization of QuickBooks for tax preparation and planning\, providing you with practical tools to streamline your reporting and keep your records accurate and audit-ready. \nWhether you’re looking to optimize your tax return or simply prepare for year-end filings\, this workshop will equip you with the knowledge and skills you need for a successful financial year-end. \nDamon Watkins\, the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship\, is a motivated\, personable business professional with a 15+ year track record in multiple aspects of financial control\, management and policies/procedures. \n 
URL:https://sbdc.calpoly.edu/event/year-end-tax-prep-for-success-quickbooks-and-beyond/
LOCATION:872 Higuera St  San Luis Obispo\, CA 93401\, 872 Higuera St\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:QuickBooks
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241205T090000
DTEND;TZID=America/Los_Angeles:20241205T103000
DTSTAMP:20260508T042016
CREATED:20241107T170811Z
LAST-MODIFIED:20241112T201540Z
UID:24586-1733389200-1733394600@sbdc.calpoly.edu
SUMMARY:Design Thinking Essentials: Unleash Your Innovation Potential
DESCRIPTION:Register \nDesign thinking is a human-centered\, solution-focused approach to problem-solving that has rapidly gained recognition as a powerful tool for innovation. In this hands-on workshop\, you will discover the fundamental principles and methodologies of design thinking and learn how to apply them to various challenges\, from product development to process improvement and beyond. Led by Tim Clark\, a seasoned product expert and founder of A Human Thing. \nDuring the training\, we will: \n\nPresent a refresher on the design thinking methodology\nSimplify the methodology in an easily remembered framework\nEstablish the benefits of user-driven insights\nShare tools for boosting innovation\, capturing new markets\, and crafting compelling stories.\nTake away a clear repeatable process\n\nWhether you’re new to design thinking or you’re looking for a refresher course\, this workshop will introduce you to the framework’s benefits and methods. You’ll learn the process and take away practical tools to deepen your innovation practice. Beneficial for product\, experience\, and service solutions.
URL:https://sbdc.calpoly.edu/event/design-thinking-essentials-unleash-your-innovation-potential-2/
LOCATION:872 Higuera St  San Luis Obispo\, CA 93401\, 872 Higuera St\, San Luis Obispo\, CA\, 93401\, United States
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241211T083000
DTEND;TZID=America/Los_Angeles:20241211T100000
DTSTAMP:20260508T042016
CREATED:20241112T201919Z
LAST-MODIFIED:20241221T005211Z
UID:24617-1733905800-1733911200@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation
DESCRIPTION:Register \n\n8:30-9:30AM – Keynote Speaker\n9:30-10AM – In Person Networking\n\n  \nThis month\, we are joined by the winners of AngelCon 2024: Mense and Nexstera Tech. Gain insights into the remarkable journeys of these innovative startups as they provide updates on their companies since their outstanding performance at the competition. \n\nMense ($50k Investment): Dedicated to destigmatizing conversations related to reproductive health and creating modern\, leak-proof menstrual products.\nNexstera Tech ($165k Investment): Using AI-enhanced radar technology to detect hazardous materials\, primarily lithium batteries\, in waste bins and proactively prevent environmental disasters.\n\nEngage in stimulating discussions\, sip on delicious coffee\, and foster valuable connections with like-minded individuals in a relaxed and inviting atmosphere. Whether you’re an aspiring entrepreneur seeking inspiration\, an investor scouting for promising opportunities\, or simply someone who appreciates the power of entrepreneurship\, join us for a great morning of learning\, connection\, and collaboration.
URL:https://sbdc.calpoly.edu/event/coffee-conversation-25/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:AngelCon,Coffee & Conversation
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250116T090000
DTEND;TZID=America/Los_Angeles:20250116T103000
DTSTAMP:20260508T042016
CREATED:20241221T005049Z
LAST-MODIFIED:20250108T203113Z
UID:24673-1737018000-1737023400@sbdc.calpoly.edu
SUMMARY:What You Need to Know: Finance & Accounting for 2025 Success
DESCRIPTION:Register \nStay ahead of the curve in 2025 with this must-attend panel discussion tailored for small business owners! Our expert panelists will provide actionable advice to help you navigate the evolving business landscape in finance and accounting: \n  \n\nFinancial Strategies: Learn from Chloe Feingold about essential financial considerations to ensure your business remains resilient and thrives in the coming year. Chloe is a Financial Advisor at Edward Jones and specializes in helping individuals and businesses prioritize\, plan\, and achieve their life goals\, from starting a company to buying a home. With a background in entrepreneurship\, Chloe focuses on supporting businesses at every stage\, from early ideas to multi-million-dollar growth or exits.\nAccounting Insights: Understand how to streamline your accounting processes and stay on top of critical deadlines with Alana Maxwell. Alana specializes in tax planning and compliance for individuals and businesses across various industries\, with expertise in multi-state and international tax research\, corporate reorganizations\, and IRS communication.\n\nDon’t miss this opportunity to empower your business with expert guidance in these vital areas!
URL:https://sbdc.calpoly.edu/event/what-you-need-to-know-essential-insights-for-small-business-owners-in-2025/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Operations,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250127T093000
DTEND;TZID=America/Los_Angeles:20250127T110000
DTSTAMP:20260508T042016
CREATED:20250106T185100Z
LAST-MODIFIED:20250106T185100Z
UID:24680-1737970200-1737975600@sbdc.calpoly.edu
SUMMARY:Mastering Restaurant Time Management and Operations
DESCRIPTION:Register \nJoin us for an interactive workshop focused on improving time management and operational efficiency in the restaurant industry. In this session\, you’ll learn practical strategies to streamline your daily operations\, including techniques for managing prep and lead times\, optimizing fire times (cook time)\, and juggling multiple tasks effectively to keep your restaurant running smoothly and on schedule. \nThe workshop is led by SBDC Advisor Ben Arrona\, owner of Benny’s Pizza Palace & Social Club in San Luis Obispo. With over 25 years of experience in the hospitality industry\, Ben has successfully navigated the challenges of running a thriving restaurant while also managing a commercial kitchen that supports caterers and pop-up restaurants. His hands-on expertise and proven strategies make this a must-attend session for restaurant owners and employees looking to elevate their efficiency and productivity.
URL:https://sbdc.calpoly.edu/event/mastering-restaurant-time-management-and-operations/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Operations,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250320T090000
DTEND;TZID=America/Los_Angeles:20250320T103000
DTSTAMP:20260508T042016
CREATED:20250226T230634Z
LAST-MODIFIED:20250306T222956Z
UID:24765-1742461200-1742466600@sbdc.calpoly.edu
SUMMARY:The Customer Connection: Service Essentials for Restaurants
DESCRIPTION:Register \nGreat customer service is the secret ingredient to a thriving restaurant. Join us for an interactive workshop with seasoned restaurateur Ben Arrona\, who will share insider strategies to enhance guest interactions and build lasting customer loyalty. \nIn this hands-on session\, you’ll learn: \n\nProven communication techniques to engage and delight guests\nBest practices for seamless in-house and to-go service\nHow to handle customer complaints with confidence and professionalism\n\nWhether you’re a restaurant owner\, manager\, or front-line staff\, this workshop will equip your team with the tools to create memorable dining experiences that keep customers coming back. Don’t miss this opportunity to refine your service skills and set your restaurant apart!
URL:https://sbdc.calpoly.edu/event/the-customer-connection-service-essentials-for-restaurants/
LOCATION:The Launch Pad\, Grover Beach + Zoom\, 391 Front St\, Suite E\, Grover Beach\, CA\, 93433\, United States
CATEGORIES:Customer Development,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
END:VCALENDAR