BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Cal Poly CIE SBDC - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Cal Poly CIE SBDC
X-ORIGINAL-URL:https://sbdc.calpoly.edu
X-WR-CALDESC:Events for Cal Poly CIE SBDC
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20220313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20221106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220922T073000
DTEND;TZID=America/Los_Angeles:20220922T090000
DTSTAMP:20260513T225755
CREATED:20220822T203639Z
LAST-MODIFIED:20220822T203802Z
UID:23630-1663831800-1663837200@sbdc.calpoly.edu
SUMMARY:SLO Chamber: Good Morning SLO
DESCRIPTION:Your community newspaper brought to life. \nGood Morning SLO is our platform for sharing ideas\, news and inspiration. A monthly program that brings community leaders\, business owners\, nonprofit executives and staffers together\, and enables us to reconnect\, engage and learn from each other. \nOur goal is to provide insight into business\, community and legislative issues and share the stories of those making a difference. We want audience members to leave with ideas and information about how to better their personal and professional lives. \nGood Morning SLO happens on the fourth Thursday of every month except November when it is on the Tuesday before Thanksgiving. \nThank you to this month’s featured sponsor: \n \nREGISTER
URL:https://sbdc.calpoly.edu/event/slo-chamber-good-morning-slo/
CATEGORIES:SLO Chamber
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220921T173000
DTEND;TZID=America/Los_Angeles:20220921T193000
DTSTAMP:20260513T225755
CREATED:20220822T203515Z
LAST-MODIFIED:20220822T203515Z
UID:23628-1663781400-1663788600@sbdc.calpoly.edu
SUMMARY:SLO Chamber Membership Mixer
DESCRIPTION:Every month SLO Chamber members gather after hours to catch up\, meet new members\, do a bit of networking and get an inside glance at a local business. \nMembership Mixers happen on the third Wednesday of every month and provide an opportunity for members to get to know each other and share business contacts all in the friendly confines of a member business. \nA benefit to all Chamber members\, these networking events provide the opportunity for the host to showcase their digs\, show off what they do and maybe even boast a little about the services they offer. \nAll members are welcome to invite a non-member as a one-time guest. The guest will be contacted at a later date about the benefits of a membership. \nPlease see Mixer Guidelines for potential hosts. \nREGISTER
URL:https://sbdc.calpoly.edu/event/slo-chamber-membership-mixer-2/
LOCATION:Morris & Garritano Insurance\, 1122 Laurel Lane\, San Luis Obispo
CATEGORIES:Networking,SLO Chamber
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220920T130000
DTEND;TZID=America/Los_Angeles:20220920T140000
DTSTAMP:20260513T225755
CREATED:20220822T202702Z
LAST-MODIFIED:20220822T202702Z
UID:23626-1663678800-1663682400@sbdc.calpoly.edu
SUMMARY:SCORE: Business Types that are Recession Resistant
DESCRIPTION:Is this the right time to consider starting a business? With a possible economic downturn on the horizon\, it might depend on the type of business you want to start. \nIn this webinar\, CEO of Frannet Jania Bailey\, will look at past recessions and break down the different business types and models that survived and are considered ‘recession-resistant.’ \nYou will learn: \n\nWhat business trends did we see in past recessions\nWhat business concepts\, types\, and models that thrive during economic downturns\nThree key takeaways for your business\n\n\n\n\n\n\n\nIN PARTNERSHIP WITH FranNet\n\n\nFranNet assists individuals with the entire franchise process – from franchising an existing business to purchasing or selling a franchise. FranNet is committed to providing continuous marketing\, business and operational support so that they may be looked upon as the most knowledgeable\, professional and successful franchise consultants in the industry. \nMore from FranNet\n\n\n\n\nREGISTER
URL:https://sbdc.calpoly.edu/event/score-business-types-that-are-recession-resistant/
LOCATION:Zoom
CATEGORIES:SCORE Mentors San Luis Obispo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220920T120000
DTEND;TZID=America/Los_Angeles:20220920T133000
DTSTAMP:20260513T225755
CREATED:20220822T204820Z
LAST-MODIFIED:20220822T204923Z
UID:23633-1663675200-1663680600@sbdc.calpoly.edu
SUMMARY:SBA Loan Programs and How To Apply
DESCRIPTION:The U.S. Small Business Administration helps small businesses get funding by setting guidelines for loans and reducing lender risk. These SBA-backed loans make it easier for small businesses to get the funding they need. Learn how SBA loan programs can help you Start\, Grow\, and Expand your business. \n\n7(a) Loans – A group of SBA loans which guarantee portions of the total amount\, cap interest rates\, and limit fees.\n504 Loans – Long-term\, fixed-rate financing to purchase or repair real estate\, equipment\, machinery\, or other assets.\nMicroloans -The smallest loan program\, providing $50\,000 or less to help businesses start up and expand.\n\nREGISTER
URL:https://sbdc.calpoly.edu/event/sba-loan-programs-and-how-to-apply/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Funding,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220919T113000
DTEND;TZID=America/Los_Angeles:20220919T123000
DTSTAMP:20260513T225755
CREATED:20220822T201815Z
LAST-MODIFIED:20220822T201815Z
UID:23621-1663587000-1663590600@sbdc.calpoly.edu
SUMMARY:SCORE: Start with WHY to Drive SUCCESS!
DESCRIPTION:o effectively grow personally\, professionally\, and organizationally\, you must know your WHY to be strategic and focused to achieve your personal and business goals. \nWhat does success mean to YOU and your ORGANIZATION? \nHow do your personal and business goals align with your WHY? \nWHY and how are you investing your time and energy in activities to achieve the results YOU desire? \nBy participating in “Start with WHY to Drive SUCCESS!”\, individuals will have the opportunity to brainstorm their WHY and explore success strategies through an interactive discussion with a focus on these results and outcomes: \n\nBrainstorm your WHY and understand how purpose drives success\nDetermine what SUCCESS means to you\nExplore goal setting and achieving strategies\nIdentify your personal\, professional\, business\, organizational goals\nUnderstand that applied knowledge is power\nChoose to invest your time and energy in activities to achieve the results YOU desire\n\nWorkshop Presenter: Lisa Heintzelman\,Illuminations Consulting \nLisa Heintzelman is the President of Illuminations Consulting\, founded in April 2000. She is an expert facilitator with a focus on achieving success through lifelong learning and continuous quality improvement. Lisa celebrates her passion of engaging withindividuals and teams as a business success consultant and coach centered onefficiency\, effectiveness\, and productivity\, by facilitating workshops andsuccess processes to maximize individual\, team\, and organizational potential. \n  \nREGISTER
URL:https://sbdc.calpoly.edu/event/score-start-with-why-to-drive-success/
LOCATION:Zoom
CATEGORIES:Business Start,Leadership,SCORE Mentors San Luis Obispo
ATTACH;FMTTYPE=image/png:https://sbdc.calpoly.edu/wp-content/uploads/2022/08/startwithwhy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220917T100000
DTEND;TZID=America/Los_Angeles:20220918T160000
DTSTAMP:20260513T225755
CREATED:20220822T200437Z
LAST-MODIFIED:20220822T200437Z
UID:23612-1663408800-1663516800@sbdc.calpoly.edu
SUMMARY:Inspired Home and Health Expo
DESCRIPTION:Inspired Home & Health Expo of San Luis Obispo connects you the consumer to local businesses for all your health\, wellness\, home improvement & garden needs. The expo with its over 100 home improvement experts offers resources\, medical screenings\, remodeling ideas\, health advice\, home & garden tips\, ideas for building\, decorating and organizing your home\, and educational seminars\, cooking demonstrations & workshops. Admission and parking are free. \nREGISTER
URL:https://sbdc.calpoly.edu/event/inspired-home-and-health-expo/
LOCATION:
Alex Madonna Expo Center\, 100 Madonna Rd\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Special Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220915T173000
DTEND;TZID=America/Los_Angeles:20220915T193000
DTSTAMP:20260513T225755
CREATED:20220822T200812Z
LAST-MODIFIED:20220822T200812Z
UID:23613-1663263000-1663270200@sbdc.calpoly.edu
SUMMARY:YPNG: Networking
DESCRIPTION:Join the Young Professionals Networking Group on Thursday\, September 15th from 5:30-7pm at Liquid Gravity Brewing Company!  Independently owned and operated by SLO native and brew-industry veteran Brendan Gough\, Liquid Gravity has a great ambiance and offerings for everyone!  All are welcome to join us on the gorgeous patio\, visit with established members and get to know new ones. \nREGISTER
URL:https://sbdc.calpoly.edu/event/ypng-networking/
LOCATION:Liquid Gravity\, 675 Clarion Ct\, San Luis Obispo
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220915T130000
DTEND;TZID=America/Los_Angeles:20220915T140000
DTSTAMP:20260513T225755
CREATED:20220822T202505Z
LAST-MODIFIED:20220822T202505Z
UID:23625-1663246800-1663250400@sbdc.calpoly.edu
SUMMARY:SCORE: Live Q&A - Expert Solutions and Advice for Hispanic-Owned Businesses
DESCRIPTION:Join SCORE for an hour-long Q&A session in celebration of Hispanic Heritage Month as we support and recognize Hispanic entrepreneurs and business owners across the united states. \nAccording to The International Society of Logistics\, Latino business owners grew by 34% in the U.S. over the past 10 years.  To help continue that growth and recognize the Hispanic communities\, we have invited a panel of small business experts\, SCORE Mentors\, dedicated to answering your questions about starting\, managing\, and maintaining a business. \nWhy should you attend this event? Many Hispanic entrepreneurs are turning to SCORE for help and\, like them\, you can too. \n\n“I was attempting to gain a better understanding of my financial records and improve my managerial skills. Not only did Les Babcock help me with my financial statements\, he also helped me with my taxes\, legal obligations\, marketing strategy\, insurance and business planning. We also worked on my personnel needs and developed an employee handbook.” Arturo Guillen\, Arturos Mexican Restaurant\nJackie Mendive\, owner of Empanadas on the Go\, came to SCORE to understand how to put a business together. SCORE mentor Brian Jarvis helped Mendive with everything from the legal framework to creating the LLC\, to bookkeeping. Most importantly\, says Mendive\, he helped her with branding and marketing. “Brian Jarvis was instrumental in helping me set up shop\,” she says.\n\nCome and get the answers and solutions you need to address your business issues! \n\n\n\n\n\n\nABOUT THE PRESENTER(S)\n\n\nWilliam A. Nicolai\nI can help you improve or develop your business in the areas of finance\, accounting\, forecasting/budgeting\, manufacturing operations\, compliance and logistics management. I am a retired global financial controller that managed all aspects of financial reporting\, financial planning\, analytics\, budgeting\, cash flow planning\, and back room operations. Having worked internationally\, I understand… \n\n\n\n\nSebastian Latashen \nI believe that a professional should share his knowledge and tools to his community to add value to organizations\, no matter what size they are. For all these reasons\, I combined my professional career with an academic part and another one in the Argentine media. Now\, recently arrived in the United States\, I intend to continue along this path and I believe that SCORE can help me to follow it. \n\n\n\n\nRicardo Casas \nI can help you start and get your business to be profitable. I am experienced in marketing\, business plans\, market analysis\, retail site selection\, business operations\, financial management\, customer acquisition and retention. I have been CEO of small and medium companies\, worked for large multinational companies and have extensive international experience. If you would like to discuss how I can… \n\n\n\n\n\nREGISTER
URL:https://sbdc.calpoly.edu/event/score-live-qa-expert-solutions-and-advice-for-hispanic-owned-businesses/
LOCATION:Zoom
CATEGORIES:SCORE Mentors San Luis Obispo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220914T173000
DTEND;TZID=America/Los_Angeles:20220914T190000
DTSTAMP:20260513T225755
CREATED:20220822T200159Z
LAST-MODIFIED:20220822T200159Z
UID:23608-1663176600-1663182000@sbdc.calpoly.edu
SUMMARY:Paso Robles Chamber Membership Mixer
DESCRIPTION:We are excited to bring back this in-person networking event for members of the Paso Robles and Templeton Chamber of Commerce.\n\n\nMembership Mixers provide an opportunity for members to get to know each other and share business contacts all in the friendly confines of a member business.\n\n\nAll members are welcome to invite a future member as a one-time guest. Guests will be asked to leave a business card or their contact information and may be contacted at a later date about the benefits of membership.\n\n\nREGISTER
URL:https://sbdc.calpoly.edu/event/paso-robles-chamber-membership-mixer/
LOCATION:Idler’s Home\, 2361 Theater Dr\, Paso Robles
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220914T083000
DTEND;TZID=America/Los_Angeles:20220914T093000
DTSTAMP:20260513T225755
CREATED:20220809T181242Z
LAST-MODIFIED:20220809T181242Z
UID:23602-1663144200-1663147800@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation with Chris Labasky
DESCRIPTION:The Art of the Pivot – Finding Opportunities in a Sea of Despair \nChris will share the story of Abound’s transition from a consumer facing financial app into a business facing API\, along with some of the hard learned lessons.  \nChris Labasky is the CFO and Co-Founder of Abound. He is an avid technologist and serial entrepreneur\, having previously been a Co-Founder at Favor (acquired HEB). As a software engineer and CFA charterholder\, he is particularly fascinated by the intersection of finance and technology. \nREGISTER
URL:https://sbdc.calpoly.edu/event/coffee-conversation-with-chris-labasky/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Coffee & Conversation,Funding
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220909T113000
DTEND;TZID=America/Los_Angeles:20220909T123000
DTSTAMP:20260513T225755
CREATED:20220822T201605Z
LAST-MODIFIED:20220822T201605Z
UID:23619-1662723000-1662726600@sbdc.calpoly.edu
SUMMARY:SCORE: Web Traffic for Business
DESCRIPTION:This SCORE workshop on Google Search Engine Optimization(SEO) will cover the basics of website optimization through a checklist for beginners and be an opportunity to explore a few of the tools alongside local traffic and SEO expert Lacey Clifton-Jensen (@Chicadita). Workshop attendees will learn how to effectively jump to the top of the list in Google’s search algorithm with Google’s social platform and the steps to landing on the map the right way. \nWorkshop Presenter: Lacey Clifton-Jensen\, Chicadita Social Media  \nLacey Clifton-Jensen\, Chicadita® is an energetic and innovative Social Media and SEO expert. Her expertise in using the ever- changing technology has helped her clients and employers achieve their marketing\, communication and branding goals. She has developed and managed hundreds of projects which include Social Media marketing campaigns\, SEO projects\, blogging\, PowerPoint presentations\, YouTube videos\, and White Papers. \n  \nREGISTER
URL:https://sbdc.calpoly.edu/event/score-web-traffic-for-business/
LOCATION:Zoom
CATEGORIES:SCORE Mentors San Luis Obispo,Website
ATTACH;FMTTYPE=image/png:https://sbdc.calpoly.edu/wp-content/uploads/2022/08/webtraffic.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220908T170000
DTEND;TZID=America/Los_Angeles:20220908T180000
DTSTAMP:20260513T225755
CREATED:20220822T201359Z
LAST-MODIFIED:20220822T201359Z
UID:23616-1662656400-1662660000@sbdc.calpoly.edu
SUMMARY:SCORE: Financial Tools for Entrepreneurs
DESCRIPTION:Starting a business? Growing a business? Experience has shown that the three most important things to focus on for your business to grow and succeed are Sales\, Customer Service and Understanding Money In & Money Out. In this workshop we will show you how to prepare the financial part of your Business Plan. Next\, we’ll show you how to use the Financial Tools that are available to you which are critical to your decision making and your financial success. \nSCORE will talk about developing a personal budget\, start-up costs\, determining working capital and developing an Income Statement & Cash Flow forecast. \nSCORE will go over the three Financial Statements (Income Statement\, Balance Sheet & Cash Flow) and how to use this information. The goal of this workshop is to show you how to use these tools to contribute to your financial success. \n\n\n\n\n\n\nABOUT THE PRESENTER(S)\n\n\n\n3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE\, FINANCIAL DIRECTOR\, CONTROLLER) 20 years owning operating my own business offering accounting\, bookkeeping\, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. \n\nLew J Leichter\n\n\n\n\n\nREGISTER
URL:https://sbdc.calpoly.edu/event/score-financial-tools-for-entrepreneurs/
LOCATION:Zoom
CATEGORIES:Customer Development,Marketing,SCORE Mentors San Luis Obispo,Workshops
ATTACH;FMTTYPE=image/png:https://sbdc.calpoly.edu/wp-content/uploads/2022/08/financialtools.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220908T130000
DTEND;TZID=America/Los_Angeles:20220908T140000
DTSTAMP:20260513T225755
CREATED:20220822T202128Z
LAST-MODIFIED:20220822T202128Z
UID:23624-1662642000-1662645600@sbdc.calpoly.edu
SUMMARY:SCORE: HUBZone Certification Process and Program Updates
DESCRIPTION:Becoming a certified diverse supplier can open your business to receive government and corporate contracts as a part of government efforts to ensure businesses like yours can play a more significant role in our economy. \nIn this webinar\, we will be covering The Historically Underutilized Business Zones Certification. The HUBZone certificate is designed to help small businesses in urban and rural communities connect with federal contract dollars. \nIn this webinar\, you will learn: \n\nHow the HUBZone certification program has changed\nWhat the program requirements are\, and if your business meets them\nHow to apply and what the application process looks like\n\n\n\n\n\n\n\nABOUT THE PRESENTER(S)\n\n\n\nTakeisha Hodge is the Program Manager of Certification and Outreach with the HUBZone Program and manages the HUBZone Early Applicant Engagement Initiative. \n\nTakeisha DuBose Hodge\nProgram Manager of Certification and Outreach\, HUBZone Program\n\n\n\n\n\n\nREGISTER
URL:https://sbdc.calpoly.edu/event/score-hubzone-certification-process-and-program-updates/
LOCATION:Zoom
CATEGORIES:SCORE Mentors San Luis Obispo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220908T113000
DTEND;TZID=America/Los_Angeles:20220908T130000
DTSTAMP:20260513T225755
CREATED:20220822T195910Z
LAST-MODIFIED:20220822T200859Z
UID:23605-1662636600-1662642000@sbdc.calpoly.edu
SUMMARY:Templeton Women In Business Luncheon
DESCRIPTION:Join the Paso Robles Chamber of Commerce for educational and inspirational speakers\, networking\, and a delicious lunch. \nREGISTER\n 
URL:https://sbdc.calpoly.edu/event/templeton-women-in-business-luncheon/
LOCATION:McPhee’s Grill\, 416 S Main St\, Templeton
CATEGORIES:Networking,Paso Robles Chamber,Special Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220906T130000
DTEND;TZID=America/Los_Angeles:20220906T153000
DTSTAMP:20260513T225755
CREATED:20220822T202004Z
LAST-MODIFIED:20220822T202004Z
UID:23623-1662469200-1662478200@sbdc.calpoly.edu
SUMMARY:SCORE: Your Marketing Roadmap
DESCRIPTION:Join SCORE and small business expert and entrepreneur Ramon Ray for part 4 of the 4-part Marketing series. We’ll take you through the ultimate marketing essentials you will need for your business to be a success. \nWorkshop 4: Ask the Questions You Need Answered \nIn the final part of the “Your Marketing Roadmap” webinar series\, the floor is open to you! Ramon will be taking your questions live to help you apply these marketing strategies to your specific business. No question is too basic and no question is too hard. \nCome ready to ask your toughest questions as we learn together in this final webinar of the SCORE Marketing Road Map series. \n\n\n\n\n\n\nABOUT THE PRESENTER(S)\n\n\n\nRamon is a serial entrepreneur\, keynote speaker and author of several books\, including Celebrity CEO. He’s the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com \n\nRamon Ray\nEntrepreneur\, Founder\, Author\n\n\n\n\n\n\nREGISTER
URL:https://sbdc.calpoly.edu/event/score-your-marketing-roadmap/
LOCATION:Zoom
CATEGORIES:Marketing,SCORE Mentors San Luis Obispo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220901T120000
DTEND;TZID=America/Los_Angeles:20220901T133000
DTSTAMP:20260513T225755
CREATED:20220822T203944Z
LAST-MODIFIED:20220822T203944Z
UID:23631-1662033600-1662039000@sbdc.calpoly.edu
SUMMARY:Mission Community: Ascent-Elevate Your Business
DESCRIPTION:Are you a woman entrepreneur looking for support? Do you need more resources to support your success? Ascent is an online learning platform that utilizes a modern\, e-learning approach specifically targeted for women businessowners who want to grow their businesses. \nAscent offers: \n\nThe ability to choose topics as needed\nA database of over 100 multimedia learning tools on a variety of topics such as financial  literacy\, intellectual property and human resource issues\nEducation and resources at your fingertips\n\nPresented by MCSC Consultant\, Justin Stoner; SBA Lender Relations Specialist\, Kay Mardon; MCSC Executive Director\, Liz Christoffersen; SVP of Business Services at Sesloc FCU\, Liz Summer; and Marketing Manager at Cal Coastal\, Loree Van Bebber \nCheck in and lunch will be provided at 11:30am \nREGISTER
URL:https://sbdc.calpoly.edu/event/mission-community-ascent-elevate-your-business/
LOCATION:Zoom
CATEGORIES:Customer Development,Marketing,Mission Community Services Corporation,Operations,Workshops
ORGANIZER;CN="Mission Community Services Corporation":MAILTO:info@mcscorp.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220831T130000
DTEND;TZID=America/Los_Angeles:20220831T150000
DTSTAMP:20260513T225755
CREATED:20220803T204116Z
LAST-MODIFIED:20220803T204328Z
UID:23598-1661950800-1661958000@sbdc.calpoly.edu
SUMMARY:Finishing the 4th Quarter Stronger and Profitable
DESCRIPTION:Speaker: Lani Lott \n2022 continues to be been anything but normal but the only thing that we know for sure is that businesses are telling themselves they are ready to crush it in the 4th quarter. During this workshop we will discuss what the retail and hospitality industry is saying businesses should expect in Q4 2022\, outline strategies for continuing to stay nimble\, flexible and focused into 2022\, and share ideas for pushing forward with an effective marketing and promotional roadmap to help finish 2022 strong and profitable. \nREGISTER
URL:https://sbdc.calpoly.edu/event/finishing-the-4th-quarter-stronger-and-profitable/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Marketing,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220831T090000
DTEND;TZID=America/Los_Angeles:20220831T110000
DTSTAMP:20260513T225755
CREATED:20220803T204305Z
LAST-MODIFIED:20220803T204326Z
UID:23600-1661936400-1661943600@sbdc.calpoly.edu
SUMMARY:The Changing Face of Retail
DESCRIPTION:Speaker: Lani Lott \nBusiness on Main Street has changed a great deal in the last century especially for retailers. In an age where players like Amazon are enabling people to purchase products with a tap of a button\, consumers can literally shop from anywhere. Add the array of short-term challenges around health and safety\, supply chain\, labor force\, cash flow\, consumer demand and marketing the retail is also facing from the aftermath of the pandemic retail is shifting. In order to ensure a future where retailers not only survive\, but thrive\, it is critical to anticipate what a post-pandemic world will look like\, and then begin to transform to better match this new reality of what has changed and what will remain the same. This workshop will cover the various elements that work together including products\, visual image\, added-value services and customer service to create an experience that will give customers a great experience\, make them feel positively about that interaction and the likelihood of them coming back again — with friends. \nREGISTER
URL:https://sbdc.calpoly.edu/event/the-changing-face-of-retail/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Marketing,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220831T080000
DTEND;TZID=America/Los_Angeles:20220831T093000
DTSTAMP:20260513T225755
CREATED:20220726T160711Z
LAST-MODIFIED:20220726T160711Z
UID:23576-1661932800-1661938200@sbdc.calpoly.edu
SUMMARY:Wake Up Paso
DESCRIPTION:We are back from our summer break and ready for a great program! Park Cinemas has graciously offered to open their doors for Wake Up Paso. This affords us plenty of room for physical distancing while still benefitting from an in-person event. \nTicket price includes coffee\, nibbles\, and the program. \nREGISTER
URL:https://sbdc.calpoly.edu/event/wake-up-paso/
LOCATION:Park Cinemas\, 1100 Pine Street\, Paso Robles
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220825T130000
DTEND;TZID=America/Los_Angeles:20220825T160000
DTSTAMP:20260513T225755
CREATED:20220720T182752Z
LAST-MODIFIED:20220720T190454Z
UID:23538-1661432400-1661443200@sbdc.calpoly.edu
SUMMARY:QuickBooks 101
DESCRIPTION:Damon Watkins\, Director of Finance & Operations \nLearn How to Set Up Your Company with QuickBooks Online. \nSelling: invoices\, sales receipts\, payments\, deposits\, credit memos\, and customer statements \nBuying: bills\, bill payments\, checks\, bill payment stubs\, and credit memos \nInventory: purchase orders\, receive items\, adjust inventory \nSales Taxes: set up\, adjust\, pay\, and report sales taxes \nDamon Watkins is the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship. He is a motivated\, personable business professional with a 15+ year track record in multiple aspects of financial control\, management and policies/procedures. He prides himself on having strong communication skills\, and is accustomed to working with sensitive and confidential records\, always protecting and maintaining confidentiality. \nREGISTER
URL:https://sbdc.calpoly.edu/event/quickbooks-101-2022/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
ATTACH;FMTTYPE=image/jpeg:https://sbdc.calpoly.edu/wp-content/uploads/2022/04/05.26.22-quickbooks-beginner-scaled.jpg
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220825T073000
DTEND;TZID=America/Los_Angeles:20220825T090000
DTSTAMP:20260513T225755
CREATED:20220726T155307Z
LAST-MODIFIED:20220726T155307Z
UID:23569-1661412600-1661418000@sbdc.calpoly.edu
SUMMARY:Good Morning SLO
DESCRIPTION:Your community newspaper brought to life. \nGood Morning SLO is our platform for sharing ideas\, news and inspiration. A monthly program that brings community leaders\, business owners\, nonprofit executives and staffers together\, and enables us to reconnect\, engage and learn from each other. \nOur goal is to provide insight into business\, community and legislative issues and share the stories of those making a difference. We want audience members to leave with ideas and information about how to better their personal and professional lives. \nGood Morning SLO happens on the fourth Thursday of every month except November when it is on the Tuesday before Thanksgiving. \nThank you to this month’s featured sponsor: \n \nREGISTER
URL:https://sbdc.calpoly.edu/event/good-morning-slo-2/
LOCATION:Grace Central Coast Church\, 1350 Osos St\, San Luis Obispo\, CA\, 93401
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220823T130000
DTEND;TZID=America/Los_Angeles:20220823T140000
DTSTAMP:20260513T225755
CREATED:20220726T153242Z
LAST-MODIFIED:20220726T153242Z
UID:23554-1661259600-1661263200@sbdc.calpoly.edu
SUMMARY:Three Key Principles to Help Your Business Work for You (SCORE)
DESCRIPTION:What do you do when your business takes over your time and money? What happens when hard work isn’t enough to get it back? It’s time for your business to help you live the life you want instead of taking it away. \nIn this webinar\, our expert presenter will show you how to build a business that works for you by developing yourself as a leader\, creating an environment for your team to take on more tasks\, and putting systems in place that produce consistent results. \nHere is what you’ll learn: \n\nGain the understanding of what\, why\, and how to develop and sustain a growing business\nHow to become the best leader and why it is the linchpin to success\nDevelop the skills to find and retain employees\nImplement a systematic approach to satisfying your clients\n\n\n\n\n\n\n\nABOUT THE PRESENTER(S)\n\n\n\nI sold my company in 2011. I was fortunate enough to have a great team that grew to the top 3% in our industry organization. I believe in creating an environment in an organization where everyone can thrive\, financially and professionally. I have been speaking\, hosting workshops\, and coaching business and life development for the last 10 years. Sharing my experience and guiding owners are so… \n\nDomenic A Chiarella\n\n\nSCORE REGISTRATION
URL:https://sbdc.calpoly.edu/event/three-key-principles-to-help-your-business-work-for-you-score/
LOCATION:Zoom Webinar\, Online\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Leadership,Operations,SCORE Mentors San Luis Obispo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220822T080000
DTEND;TZID=America/Los_Angeles:20220822T170000
DTSTAMP:20260513T225755
CREATED:20220822T204105Z
LAST-MODIFIED:20220822T204702Z
UID:23632-1661155200-1661187600@sbdc.calpoly.edu
SUMMARY:Mission Community: So You Received a Negative Review: Now What?
DESCRIPTION:You will be taught: \n\nHow to approach negative reviews to create a customer for life.\nHow to make the most of negative reviews\, potentially increasing sales and attracting new customers.\nWhen to discuss a negative review publicly and when to reach out to a customer privately.\nHow to get over the fear of responsing to negative reviews.\nBring a negative review for an opportunity to write a response in the workshop!\n\nREGISTER
URL:https://sbdc.calpoly.edu/event/mission-community-so-you-received-a-negative-review-now-what/
LOCATION:Zoom
CATEGORIES:Marketing,Mission Community Services Corporation,Workshops
ORGANIZER;CN="Mission Community Services Corporation":MAILTO:info@mcscorp.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220820T150000
DTEND;TZID=America/Los_Angeles:20220820T190000
DTSTAMP:20260513T225755
CREATED:20220726T155045Z
LAST-MODIFIED:20220726T155045Z
UID:23565-1661007600-1661022000@sbdc.calpoly.edu
SUMMARY:People's Self-Help Housing Builder Games
DESCRIPTION:Cheer on community teams as they build custom playhouses for children. An afternoon of games\, barbeque\, auctions\, and entertainment will see who becomes the team to carry home the coveted title of the 2022 Builder Games Champion!! Proceeds will go to our supportive housing and education programs which directly benefit our cherished residents. \nMORE INFORMATION
URL:https://sbdc.calpoly.edu/event/peoples-self-help-housing-builder-games/
LOCATION:1060 Kendall Road\, 1060 Kendall Road\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Special Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220818T130000
DTEND;TZID=America/Los_Angeles:20220818T140000
DTSTAMP:20260513T225755
CREATED:20220726T152949Z
LAST-MODIFIED:20220726T202214Z
UID:23553-1660827600-1660831200@sbdc.calpoly.edu
SUMMARY:Email Marketing Strategies (SCORE)
DESCRIPTION:Research says that for every $1 spent on email marketing\, there is an average $44 return on investment. You must implement the right strategy if your business wants to generate similar results. \nIn this webinar\, expert presenter Patty Ross will show you the fundamentals and the advanced techniques of email marketing that will help propel your email efforts into a positive return on investment. \nIn this webinar\, you will learn: \n\nThe 5 C’s of email marketing\nWhat to look for when choosing an email platform for your business\nHow to use a content calendar to plan your email campaigns\n\n\n\n\n\n\n\nABOUT THE PRESENTER(S)\n\n\n\nPatty\, a native Californian\, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant\, financial\, legal… \n\nPatty Ross\nCalifornia Wine Marketing\n\n\nMORE INFORMATION
URL:https://sbdc.calpoly.edu/event/email-marketing-strategies-score/
LOCATION:Zoom Webinar\, Online\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Marketing,SCORE Mentors San Luis Obispo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220817T173000
DTEND;TZID=America/Los_Angeles:20220817T193000
DTSTAMP:20260513T225755
CREATED:20220726T154800Z
LAST-MODIFIED:20220726T154800Z
UID:23564-1660757400-1660764600@sbdc.calpoly.edu
SUMMARY:SLO Chamber Membership Mixer
DESCRIPTION:Every month SLO Chamber members gather after hours to catch up\, meet new members\, do a bit of networking and get an inside glance at a local business. \nMembership Mixers happen on the third Wednesday of every month and provide an opportunity for members to get to know each other and share business contacts all in the friendly confines of a member business. \nA benefit to all Chamber members\, these networking events provide the opportunity for the host to showcase their digs\, show off what they do and maybe even boast a little about the services they offer. \nAll members are welcome to invite a non-member as a one-time guest. The guest will be contacted at a later date about the benefits of a membership. \nMORE INFORMATION
URL:https://sbdc.calpoly.edu/event/slo-chamber-membership-mixer/
CATEGORIES:SLO Chamber,Special Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220817T170000
DTEND;TZID=America/Los_Angeles:20220817T180000
DTSTAMP:20260513T225755
CREATED:20220726T152626Z
LAST-MODIFIED:20220726T201548Z
UID:23551-1660755600-1660759200@sbdc.calpoly.edu
SUMMARY:Starting a Business (SCORE)
DESCRIPTION:READY? SET. GO! Starting a business of your own is exciting but we bet you have lots of questions. If you are thinking of starting a business\, or have just started one\, this workshop is a perfect fit. Topics covered will include the fundamentals of getting started\, business operation basics\, business plans\, and how to use and understand financial reports. \n\n\n\n\n\n\nABOUT THE PRESENTER(S)\n\n\n\nMichael Gordon \nAs I was transitioning from the full time military to military reserve I started and operated a retail art\, portrait art and art framing business. During this time I was completing a MBA program with emphasis industrial training and also working as an outside salesman for a wine company. In the pursuing years also owned and co-owned an educational consulting company while having a thirty-three.. \n\n\n\n\n\nLew J Leichter \n3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE\, FINANCIAL DIRECTOR\, CONTROLLER) 20 years owning operating my own business offering accounting\, bookkeeping\, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. \n\nSCORE REGISTRATION
URL:https://sbdc.calpoly.edu/event/starting-a-business-score/
LOCATION:Zoom Webinar\, Online\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Business Start,SCORE Mentors San Luis Obispo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220813T100000
DTEND;TZID=America/Los_Angeles:20220813T140000
DTSTAMP:20260513T225755
CREATED:20220726T154523Z
LAST-MODIFIED:20220726T154523Z
UID:23559-1660384800-1660399200@sbdc.calpoly.edu
SUMMARY:Community Climate Party (City Of SLO)
DESCRIPTION:The City of San Luis Obispo is hosting a community Climate Party to celebrate local progress on climate action. Hosted by the City of San Luis Obispo\, this FUN and FREE family-friendly event will include live music\, food and drink for sale\, kid-friendly activities\, green businesses\, and community partners. Stop by anytime between 10 a.m. and 2 p.m. and share your thoughts\, ask questions\, connect with the experts\, see your neighbors\, meet community leaders\, and get inspired by our community’s collective efforts to address and reduce the impacts of climate change right here in San Luis Obispo. \nMORE INFORMATION
URL:https://sbdc.calpoly.edu/event/community-climate-party-city-of-slo/
LOCATION:Sinsheimer Park\, 900 Southwood Dr\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Special Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220812T120000
DTEND;TZID=America/Los_Angeles:20220812T140000
DTSTAMP:20260513T225755
CREATED:20220726T155655Z
LAST-MODIFIED:20220726T155655Z
UID:23571-1660305600-1660312800@sbdc.calpoly.edu
SUMMARY:Strategies to Attract and Retain Customers
DESCRIPTION:In this 1 hour presentation\, Strategies to Attract and Retain Customers\, Louis Camassa shares his experience advising over 150 companies on how to improve their digital strategy and drive revenue using email and text message marketing. Learn the importance of these two underutilized marketing strategies\, how to build a list from the ground up\, or quickly grow an existing list\, and walkaway with a strategy on messaging\, sending frequency\, and list grooming. If you haven’t built your email or text message list\, or haven’t been consistently generating revenue from your existing list\, you should register now and save your seat. \nREGISTER
URL:https://sbdc.calpoly.edu/event/strategies-to-attract-and-retain-customers/
LOCATION:Zoom Webinar\, Online\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Customer Development,Mission Community Services Corporation
ORGANIZER;CN="Mission Community Services Corporation":MAILTO:info@mcscorp.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220811T120000
DTEND;TZID=America/Los_Angeles:20220811T140000
DTSTAMP:20260513T225755
CREATED:20220726T155530Z
LAST-MODIFIED:20220726T155530Z
UID:23570-1660219200-1660226400@sbdc.calpoly.edu
SUMMARY:Increasing Productivity and Sales (MISSION COMMUNITY)
DESCRIPTION:You will be taught: \n-How to Define Success \n– Understand the Key to Productivity \n– How to refine Your Sales Approach \n– One Thing High Achievers Have In Common \n– Systems and Online Programs that Actually Work \nREGISTER
URL:https://sbdc.calpoly.edu/event/increasing-productivity-and-sales-mission-community/
LOCATION:Zoom Webinar\, Online\, San Luis Obispo\, CA\, 93401\, United States
CATEGORIES:Marketing,Mission Community Services Corporation,Operations
ORGANIZER;CN="Mission Community Services Corporation":MAILTO:info@mcscorp.org
END:VEVENT
END:VCALENDAR