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UID:24525-1727946000-1727951400@sbdc.calpoly.edu
SUMMARY:Optimize E-Commerce: SEO Techniques
DESCRIPTION:Register \nUnlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort\, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. \nThis intermediate-level workshop assumes you’re already familiar with key concepts like SEO\, SERP\, CTAs\, landing pages\, and conversions. Ideally\, you’ve also used tools like Yoast SEO\, Google Analytics\, Search Console\, or Merchant Center. \nWhat you’ll learn:\n• How Googlebot works in SEO\n• Proven strategies for optimizing SEO on product pages\n• Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods)\n• Crafting perfectly optimized pages—titles\, meta descriptions\, categories\, images\, H tags\, and beyond\n• Real-world examples of successful products dominating SERPs \nJoin us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!
URL:https://sbdc.calpoly.edu/event/optimize-e-commerce-seo-techniques/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Marketing,Retail,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
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DTSTART;TZID=America/Los_Angeles:20241009T083000
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UID:24527-1728462600-1728468000@sbdc.calpoly.edu
SUMMARY:Coffee & Conversation
DESCRIPTION:Register \nJoin us for this month’s Coffee & Conversation\, featuring James Fazio\, Co-Founder and CTO of Flume Water\, a leading innovator in water management technology. James will share his journey of building Flume into a successful startup and offer insights into scaling a tech company focused on sustainability and impactful change. \nFlume Water created a groundbreaking product that has tracked over 15 billion gallons of water usage. Customers have been able to reduce their water consumption by an impressive 15% on average\, while cutting damaging leaks by 70%. \nDon’t miss this opportunity to hear how he turned a vision into a water-saving reality\, while networking with fellow business professionals over free coffee!
URL:https://sbdc.calpoly.edu/event/coffee-conversation-24/
LOCATION:CIE HotHouse + Zoom\, 872 Higuera St\, San Luis Obispo\, CA\, 93405\, United States
CATEGORIES:Coffee & Conversation,Networking
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
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DTSTART;TZID=America/Los_Angeles:20241016T090000
DTEND;TZID=America/Los_Angeles:20241016T103000
DTSTAMP:20240923T205844Z
CREATED:20240923T190828Z
LAST-MODIFIED:20240923T205844Z
UID:24531-1729069200-1729074600@sbdc.calpoly.edu
SUMMARY:Unlock Media Success with Compelling Press Releases & Digital Press Kits
DESCRIPTION:Register \nCurious about how press releases can grow your business? Need a Digital Press Kit for a product launch or to attract stakeholders but unsure where to start? Join Becky Mosgofian\, SBDC Advisor\, for an informative workshop packed with practical tips on crafting effective press releases and building your Digital Press Kit. Learn what to avoid\, saving you time and resources\, and hear about her PR successes from decades of experience. You’ll leave with a clear roadmap for earning media and Becky’s writing templates to help you get started.
URL:https://sbdc.calpoly.edu/event/unlock-media-success-with-compelling-press-releases-digital-press-kits/
LOCATION:The Launch Pad\, Grover Beach + Zoom\, 391 Front St\, Suite E\, Grover Beach\, CA\, 93433\, United States
CATEGORIES:Marketing,Workshops
ORGANIZER;CN="Cal Poly CIE SBDC":MAILTO:slosbdc@gmail.com
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