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  • Crowdfunding Workshop

    Jake Disraeli, Hardware & Sales Manager at Indiegogo, will be going over the basics of planning, launching and managing a successful crowdfunding campaign. Jake has experience in company development and bringing products to market. Pick up strategies from this sales leader and drive the growth of your business and join us! Fees: General $35.00 Incubator Fee - Free! Sponsored by GoDaddy $0.00 Registration Policies For any questions, reach out to Ariana Burton: (805) 756-5180

  • Digital Advertising Workshop

    The Launch Pad, Grover Beach + Zoom 391 Front St, Suite E, Grover Beach, CA, United States

    How to Test New Ideas QuicklyThis process utilizes paid ads from platforms such as Google, Instagram, Facebook, LinkedIn, TikTok and Reddit; along with simple one-page websites that only the targeted customers will see. This method is very low cost and enables small businessowners to focus on features/benefits their targeted customers really care about. Speaker: Dan Weeks teaches Entrepreneurship at Cal Poly- San Luis Obispo and is the Entrepreneur-In-Residence for the CIE Hothouse. He is a serial entrepreneur that has started and sold companies.

    $20

  • SBA Loan Programs and How to Apply

    CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

    Register   Speaker: Kay Mardon, Lender Relations Specialist (SBA)   The U.S. Small Business Administration helps small businesses get funding by setting guidelines for loans and reducing lender risk. These SBA-backed loans make it easier for small businesses to get the funding they need. Learn how SBA loan programs can help you Start, Grow, and Expand your business. 7(a) Loans - A group of SBA loans which guarantee portions of the total amount, cap interest rates, and limit fees. 504 Loans - Long-term, fixed-rate financing to purchase or repair real estate, equipment, machinery, or other assets. Microloans -The smallest loan program, providing $50,000 or less to help businesses start up and expand.

  • Optimize E-Commerce: SEO Techniques

    CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

    Register Unlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. This intermediate-level workshop assumes you’re already familiar with key concepts like SEO, SERP, CTAs, landing pages, and conversions. Ideally, you’ve also used tools like Yoast SEO, Google Analytics, Search Console, or Merchant Center. What you’ll learn: • How Googlebot works in SEO • Proven strategies for optimizing SEO on product pages • Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods) • Crafting perfectly optimized pages—titles, meta descriptions, categories, images, H tags, and beyond • Real-world examples of successful products dominating SERPs Join us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!

  • Unlock Media Success with Compelling Press Releases & Digital Press Kits

    The Launch Pad, Grover Beach + Zoom 391 Front St, Suite E, Grover Beach, CA, United States

    Register Curious about how press releases can grow your business? Need a Digital Press Kit for a product launch or to attract stakeholders but unsure where to start? Join Becky Mosgofian, SBDC Advisor, for an informative workshop packed with practical tips on crafting effective press releases and building your Digital Press Kit. Learn what to avoid, saving you time and resources, and hear about her PR successes from decades of experience. You'll leave with a clear roadmap for earning media and Becky's writing templates to help you get started.

    $20.00

  • What You Need to Know: Finance & Accounting for 2025 Success

    CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

    Register Stay ahead of the curve in 2025 with this must-attend panel discussion tailored for small business owners! Our expert panelists will provide actionable advice to help you navigate the evolving business landscape in finance and accounting:   Financial Strategies: Learn from Chloe Feingold about essential financial considerations to ensure your business remains resilient and thrives in the coming year. Chloe is a Financial Advisor at Edward Jones and specializes in helping individuals and businesses prioritize, plan, and achieve their life goals, from starting a company to buying a home. With a background in entrepreneurship, Chloe focuses on supporting businesses at every stage, from early ideas to multi-million-dollar growth or exits. Accounting Insights: Understand how to streamline your accounting processes and stay on top of critical deadlines with Alana Maxwell. Alana specializes in tax planning and compliance for individuals and businesses across various industries, with expertise in multi-state and international tax research, corporate reorganizations, and IRS communication. Don’t miss this opportunity to empower your business with expert guidance in these vital areas!

  • Mastering Restaurant Time Management and Operations

    CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

    Register Join us for an interactive workshop focused on improving time management and operational efficiency in the restaurant industry. In this session, you’ll learn practical strategies to streamline your daily operations, including techniques for managing prep and lead times, optimizing fire times (cook time), and juggling multiple tasks effectively to keep your restaurant running smoothly and on schedule. The workshop is led by SBDC Advisor Ben Arrona, owner of Benny’s Pizza Palace & Social Club in San Luis Obispo. With over 25 years of experience in the hospitality industry, Ben has successfully navigated the challenges of running a thriving restaurant while also managing a commercial kitchen that supports caterers and pop-up restaurants. His hands-on expertise and proven strategies make this a must-attend session for restaurant owners and employees looking to elevate their efficiency and productivity.