Workshops and Webinars

Workshops

Gain the knowledge you need for your business to prosper by attending one of our informative workshops. From social media marketing and building websites, to international trade, we host a variety of insightful trainings.

Coffee and Conversation

Every 2nd Wednesday of the month at the SLO HotHouse.
Come explore the latest in business ideas and trends! From marketing strategies to management skills, this series provides a variety of talking points relevant to your company. Attendance is free and open to the public.

All sessions are recorded and offered On Demand (see below). You do not have to be an SBDC client to attend workshops; they are open to the public.

On-Demand Webinars

We’re bringing our events virtual! Check out our online webinars below.
Click each event image to sign up and access the full live stream.

Email Marketing

Cyndi Darlington

Get your email program working to your advantage

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Email marketing is far from dead; in fact, it’s one of the most dynamic and cost-effective ways to grow your business. We focus on growing your lists and getting the most out of your email program. We also cover segmenting, subjects and techniques that work to increase your engagement, and how to measure success; prepare to get your email program working to your advantage!

Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries. After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) 11 years ago, and the company has grown to be a leader in the Southern California marketing community.

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Social Media Marketing

STEVE BURNSIDE

Learn how to plan and use Facebook, Instagram, and Youtube Advertising.

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Along with Facebook and Instagram Advertising, YouTube, the second largest search engine in the world, additionally has a vast array of untapped features for you to grow your business. Director of Development and Marketing at Clever Ducks, Steve Burnside will share his expertise in online marketing and social media strategy. Steve holds an MBA in strategic management and years of marketing industry experience.

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Google Adwords

STEVE BURNSIDE

Learn how to leverage the power of Google to promote your company.

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One of the most powerful ad types is AdWords. Join Steve Burnside in our crash course and discover how you can use Google Adwords to grow your business. With an MBA in strategic management and years of online marketing experience, Steve will guide you through the steps to maximize your business’s digital presence.

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QuickBooks Desktop 101

Damon Watkins

Learn How to Set Up Your Company with QuickBooks Desktop.

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This webinar is the first step in our three step QuickBooks Series, taught by Damon Watkins. In this session you will learn about selling, buying, invoicing, and sales taxes. Damon Watkins is the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship. He is a motivated, personable business professional with a 15+ year track record in multiple aspects of financial control, management and policies/procedures.

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QuickBooks Online 101

Damon Watkins

Learn How to Set Up Your Company with QuickBooks Online.

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This webinar is the first step in our three step QuickBooks Series, taught by Damon Watkins. In this session you will learn about selling, buying, invoicing, and sales taxes. Damon Watkins is the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship. He is a motivated, personable business professional with a 15+ year track record in multiple aspects of financial control, management and policies/procedures.

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QuickBooks Intermediate

Damon Watkins

Learn how to manage your company with QuickBooks Online.

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This webinar is the second step in our three step QuickBooks Series, taught by Damon Watkins. In this session you will learn about how to manage and secure company files, list items, order and sell inventory and how to apply vendor discounts. Damon Watkins is the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship. He is a motivated, personable business professional with a 15+ year track record in multiple aspects of financial control, management and policies/procedures.

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QuickBooks Tax Reporting

Damon Watkins

Running reports with QuickBooks Online.

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QuickBooks Reporting lets you use your QuickBooks data to create interactive reports and gain better insight into your business. It quickly runs reports without sacrificing speed and performance for all QuickBooks users. Learn how to create and modify financial reports, handle records, and manipulate costs. Damon Watkins is a motivated, personable business professional with a 15+ year track record in multiple aspects of financial control, management and policies/procedures.

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Search Engine Optimization

Steve Burnside

Come find out how Google works, on the inside.

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 Steve Burnside took a deep dive into the technical infrastructure that powers Google Search, Google Docs, Android, Google Cloud, and several other billion-user services. You will learn an internal system called Borg, a predecessor to the Open Source Software: Kubernetes. This will show how Google Engineers get code into production efficiently, and scale it up to serve billions of customers.

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Remote Working

Lori Jordan

Lori will discuss her experiences with remote workings — advantages, problems, and helpful communication tools.

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Learn about how small businesses can develop and execute Continuity of Operations through planning, telework, remote management, and customer service practices to sustain business activities during periods of interrupted business service. Lori will discuss her experiences with remote workings — advantages, problems, and helpful communication tools.

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Coffee & Conversation

Monthly Q&A with Business Professionals

Tallyfor Inc

Peter wen, Ben Wen

Peter & Ben Wen, of Tallyfor and winner of AngelCon 2021, will join us this month to talk about their journey after winning $145K in equity investment.

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Tallyfor is the first collaborative, cloud-native app in a $2.8B market: US business income tax. This cloud software helps move data from source transactions to IRS filing. Tallyfor enhances online accounting software with the ability to complete business taxes.

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SWAN Impact Network

Elizabeth Jennings

Elizabeth Jennings will share how 2020 has reshaped thinking around early stage investing–and how innovative businesses can use this to their advantage.

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Especially pertinent to healthcare and cleantech, we’ll walk through techniques for developing a resilient commercial narrative and strategy to move forward conversations with both investors and partners alike amid the relative uncertainty of 2021. You’ll learn how to reframe your go-to-market strategy to align with fund theses and strategies, tactics for getting useful feedback from key players, and early steps you can take to improve your leverage.

Elizabeth aims to maximize the impact of for-good startups. She speaks frequently on investment and innovation within regulated industries, serves as an advisor to several medical device, in-vitro diagnostics, and AI startups.

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Digital Market Media

Jenn Rollins

Jenn explains the unique aspects of our culture and how culture has helped their company flourish during the pandemic.

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Since joining the Digital Market Media (DMM) team Jenn has helped cultivate a world-class culture centered around the company’s Core Values and steadfast focus of being the engine of opportunity for its team members. She has built an all-star People and Culture team, comprised of 8 talented individuals, 7 of whom have been promoted and homegrown from within the DMM team! This amazing team supports Talent, HR, Culture and Training and are key to the growth and success of DMM.

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AngelCon 2021 Investors

Kristen Wilkinson, mitch emerson, john hanna

Hear from three Angel Investors as they share their experience being part of AngelCon 2021.

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An angel investor (also known as a private investor, seed investor or angel funder) is a high-net- worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company. While most people know AngelCon as a pitch competition that happens once a year; becoming an investor is a year-long training process that leads up to the main event. AngelCon 2021 investors John, Kristen and Mitch will share what the process was like, what they seek in a startup, and hold open Q&A for attendees.

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Thrive

Evan cohen

Evan Cohen, Accelerator Manager at Thrive, will discuss what venture investors are looking for and how to attract investment.

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Evan is responsible for the implementation and execution of the accelerator program, and management of SVG Ventures portfolio companies. According to CrunchBase, SVG Ventures is the most active Agtech investor in the world. SVG Ventures invests in companies through their award-winning accelerator THRIVE.

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Darlington Marketing

Cyndi Darlington

This session will focus on all aspects of marketing for any small businesses, with a focus on hospitality — restaurant, grocery, and retail products.

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In particular, we’ll cover marketing in a post-COVID world — how to get your business noticed on a small business budget, what marketing tools will be critical in the next few years, and how consumer expectations are changing in 2021 and beyond.

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Glenn Burdette

Tim Dossa

Tim will discussing all the latest developments with the Paycheck Protection Program. 

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 PPP – both on the Second Draw Loans and on the First Round Forgiveness fronts.  In addition, we’ll explore the Employee Retention Credit and how it can be used along with the PPP loans.

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Legal and Finance Pros

Donica Forensich and rolando Locci

Donica Forensich and Rolando Locci will join us this month to share their collective experience as legal and finance professionals.

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They will discuss stories of client success and failure, best practices and “do’s & don’ts” to help you make smart decisions early in the process and avoid common mistakes. This session is perfect for those starting their fundraising journey, either with investors or banks.

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Sandbox Marketing

Steve Ehret

Steve Ehret will join us to share his experience in pivoting his business amid a pandemic.

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Steve Ehret, co-owner of Sandbox Marketing, will join us this month to share his experience in dealing with a sudden shut down of his business amid a pandemic, identifying a new opportunity, and pivoting his business to meet a new market demand. Generating tens of millions in revenue over a few short months, Steve has a wealth of knowledge, creativity, and a small business entrepreneurial spirit to share with you.

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Atlas Alpha, AngelCon 2020 Winner

Trent Ellingsen

Trent will join us this month to talk about his journey after winning $120K in equity investment.

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 Trent launched Atlas Alpha in February 2019, Atlas leverages social networks into profitable marketplaces, fueled by forum experts through a proprietary Application Programming Interface (API) based solution.

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Jenny Kassan Consulting

Jenny Kassan

Jenny will join us to discuss business funding and ways to seek the right investors for your company.

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 She will teach you the steps to get funding on your own terms, where to find investors, and how to confidently speak to them on behalf of your business.

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Farm Supply, SLO

Cara Crye

Cara Crye, CEO of Farm Supply, will join us this month to discuss her twenty-four year journey with the local farmer-owned cooperative.

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 Cara began working for Farm Supply as a Cal Poly student, transitioned to Marketing Coordinator upon graduation, was promoted to V.P. of Communications, and named President / CEO in July 2017.

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Tastry

Kat Axelsson

Hear from Katerina Axelsson CEO and Founder of Tastry.

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Tastry is a sensory sciences company that uses advanced chemistry, machine learning and artificial intelligence to match consumers to products they will love.

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AngelCon 2020 Investors

Chad kihm, donica forensich, jolie ditmore

AngelCon 2020 investors Chad, Donica and Jolie will share what the process was like and what they seek in a startup

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Learn more about their process participating in the program and what they seek in a startup. An angel investor (also known as a private investor, seed investor or angel funder) is a high-net- worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company. While most people know AngelCon as a pitch competition that happens once a year; becoming an investor is a year-long training process that leads up to the main event.

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Human Resources Pro

Sandra Dickerson

Sandra will share her experience as the CEO of a professional services firm over the past 30+ years.

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Owning, managing, and serving as HR Director for an HR services firm, Sandra has a unique perspective which includes the challenges and opportunities of both growing the company, as well as managing a geographically diverse team which functions as the HR department for over 100 clients. In addition, Sandra will discuss how changes in employees’ attitudes towards work have evolved and how both she and her clients have had to adapt to attract and retain top talent in this highly competitive employment market.

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