Mid-Level Donors: Key Strategies in Stewarding, Engaging, Soliciting and Upgrading (AFP)

Association of Fundraising Professionals, San Luis Obispo Chapter

Join Shannon Brennan, Catapult’s Vice President of Client Development, for an in-depth discussion on fundraising best practices for your mid-level donors. Shannon will discuss strategies and fundraising methodologies on how to best engage these prospects and move them up the giving pyramid. Shannon will review case studies that clearly depict how isolating mid-level donors and reinforcing their importance as a pipeline for future major gifts results in an increase in all relevant key performance indicators (pledge rate, average gift and fulfillment rate).

Speaker

Shannon Brennan

With more than 20 years of management and executive leadership experience, Shannon Brennan serves Catapult as Vice President of Client Development.

Shannon has a demonstrated history working in the non-profit fundraising industry in a variety of roles including operations, sales, and finance, with an emphasis on team leadership, strategic planning, operational management and process improvements. Shannon’s keen ability to identify challenges and quickly develop solutions has been instrumental in her success at managing client programs and business operations.

Shannon earned her Bachelor of Science degree from Arkansas State University.