Follow Louis Camassa, Managing Partner at EMPATH and Michael Dunn, Global Brand Consultant at EMPATH, as they use their client experience working with brands like Apple, Disney, and Netflix, among others, to create experiences that transcend purchase decisions. You’ll learn the building blocks of creating a memorable brand, and how to transform your business to be design-led. Together, they’ll explore what a brand really is, why brand is important, and how to develop your “inside” and “outside” company brand. Plus, you’ll develop a Customer Journey Map, walkaway with a visual brand identity checklist, and be equipped to lead your creative team in experience design.