Research says that for every $1 spent on email marketing, there is an average $44 return on investment. You must implement the right strategy if your business wants to generate similar results. In this webinar, expert presenter Patty Ross will show you the fundamentals and the advanced techniques of email marketing that will help propel your email efforts into a positive return on investment. In this webinar, you will learn: The 5 C’s of email marketing What to look for when choosing an email platform for your business How to use a content calendar to plan your email campaigns ABOUT THE PRESENTER(S) Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal... Patty Ross California Wine Marketing MORE INFORMATION