Marketing

Join SCORE and small business expert and entrepreneur Ramon Ray for part 3 of our 4-part marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Workshop 3: Content, Publicity and Personal Branding Ramon will show you how to integrate content marketing, publicity and personal branding to grow your business. You’ll see how you can leverage these three pillars in your marketing tool book. In this webinar you will learn how to: Use content to build trust with your audience. Enhance the credibility of your brand using publicity. Start and build a personal brand. Identify why a community of fans is often more important than a sale. ABOUT THE PRESENTER(S) Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author SCORE REGISTRATION

Research says that for every $1 spent on email marketing, there is an average $44 return on investment. You must implement the right strategy if your business wants to generate similar results. In this webinar, expert presenter Patty Ross will show you the fundamentals and the advanced techniques of email marketing that will help propel your email efforts into a positive return on investment. In this webinar, you will learn: The 5 C’s of email marketing What to look for when choosing an email platform for your business How to use a content calendar to plan your email campaigns ABOUT THE PRESENTER(S) Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal... Patty Ross California Wine Marketing MORE INFORMATION