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Building a Sales Funnel: How to Harness the Power of Community

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo

Register Discover the power of community marketing in transforming your overall marketing strategy with Matt Bennetti. With over 20 years of experience in enterprise software and expertise in Go To Market strategies, Matt will share practical steps and insights to help you successfully adopt CLG. This workshop will guide you through implementing a Community Led Growth (CLG) marketing approach. This strategy not only drives demand for your sales teams but also creates valuable content that engages both customers and prospects. Drawing from real-world examples and his extensive experience at Salesforce, Matt will demonstrate how to build programs that enhance the relationship between marketing and sales. Learn how to use community engagement to increase brand loyalty, encourage customer advocacy, and develop a rich content ecosystem that propels your business forward. This workshop is designed to provide you with the tools and knowledge needed to make community marketing a central element of your success.

SBA Certifications: Unlocking Business Opportunities Workshop

Zoom Webinar Online, San Luis Obispo

Register Speaker: Victor Bribiesca (SBA) Learn how you can leverage small business certifications to diversify your revenue stream and improve your bottom line.   Government contracts can offer significant opportunities for small businesses, but selling to the government requires a very different approach than selling to the commercial sector. This presentation provides an understanding of the various certifications impacted by SBA and discusses eligibility criteria and the application process. SBA small business certifications document a special capability or status that will help you compete in the federal marketplace. 8(a) BusineSs Development HUBZONE Contracting Program Women Owned Small Business Veteran Owned

Coffee and Conversation

872 Higuera St San Luis Obispo, CA 93401 872 Higuera St, San Luis Obispo

Register Agenda: 8:30-9:30AM - Keynote Speaker 9:30-10AM - In Person Networking   Join us for this month’s Coffee & Conversation, featuring keynote speaker Stephanie Stackhouse, Owner of The Center SLO. The Center SLO is the largest yoga studio on the Central Coast of California. Stephanie embarked on this journey to create a space that fosters personal growth, health, and community connection. She began with a clear vision to integrate her corporate expertise in market research and strategic planning with a dedication to holistic well-being. As a small business owner, she is involved in all facets of business operations—from strategic planning and financial management to staff recruitment and program development. Stephanie’s unique blend of professional acumen and personal passion has driven the success of The Center SLO over the past decade. This event is an excellent opportunity to gain insights from Stephanie’s entrepreneurial journey and to network with like-minded members of the business and entrepreneurial community. Engage in stimulating conversations, exchange ideas, and build valuable connections that could benefit your own ventures. Plus, enjoy free coffee as you mingle with other attendees!