Grow Your Business with Google Adwords Google Adwords allows small businesses to leverage the power of Google to promote their companies, and one of the most powerful ad types is AdWords. Join Steve Burnside in our crash course and discover how you can use Google Adwords to grow your business. With an MBA in strategic management and years of online marketing experience, Steve will guide you through the steps to maximize your business’s digital presence.
Cal Poly’s Center for Innovation and Entrepreneurship (CIE) Small Business Development Center (SBDC) will virtually host six brilliant tech-driven startups from Central California in a pitch competition to win up to $130,000 in equity-backed funding at the fourth annual AngelCon on Thursday, June 10th at 4 p.m. This annual event is propelled by a dedicated group of angel investors interested in investing in early-stage startups in exchange for ownership equity or convertible debt. These investors have strong involvement in the evaluation, due diligence, and selection process of AngelCon applicants leading up to the live event. The event will take place on YouTube Live. Registered attendees will receive the event link via email, one day before the event. Register Here!
This session will focus on all aspects of marketing for any small businesses, with a focus on hospitality — restaurant, grocery, and retail products. In particular, we’ll cover marketing in a post-COVID world — how to get your business noticed on a small business budget, what marketing tools will be critical in the next few years, and how consumer expectations are changing in 2021 and beyond. Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries. After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) 11 years ago, and the company has grown to be a leader in the Southern California marketing community. Register for free here.
Evan Cohen, Accelerator Manager at Thrive, will walk you through what venture investors are looking for when assessing deals, and how to successfully attract venture investment. Evan is responsible for the implementation and execution of the accelerator program, and management of SVG Ventures portfolio companies. According to CrunchBase, SVG Ventures is the most active Agtech investor in the world. SVG Ventures invests in companies through their award-winning accelerator THRIVE. Previously, Evan co-led the cleantech cohort of the Canadian Technology Accelerator (CTA), and founded the agtech cohort of the CTA. He supported early-stage cleantech and agtech companies in their fundraising and expansion efforts. Register for FREE here!
In this Coffee and Conversation, Elizabeth Jennings will share how 2020 has reshaped thinking around early stage investing--and how innovative businesses can use this to their advantage. Especially pertinent to healthcare and cleantech, we'll walk through techniques for developing a resilient commercial narrative and strategy to move forward conversations with both investors and partners alike amid the relative uncertainty of 2021. You'll learn how to reframe your go-to-market strategy to align with fund theses and strategies, tactics for getting useful feedback from key players, and early steps you can take to improve your leverage. Elizabeth aims to maximize the impact of for-good startups. She speaks frequently on investment and innovation within regulated industries, serves as an advisor to several medical device, in-vitro diagnostics, and AI startups. Register at: https://ucmsbdc.ecenterdirect.com/events/14143
QuickBooks Intermediate is the second step in a three part workshop series. Learn how to manage and secure company files, list items, order and sell inventory and how to apply vendor discounts. Damon Watkins, Director Of Finance And Operations at Cal Poly Corporation Damon Watkins is the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship. He is a motivated, personable business professional with a 15+ year track record in multiple aspects of financial control, management and policies/procedures. He prides himself on having strong communication skills, and is accustomed to working with sensitive and confidential records, always protecting and maintaining confidentiality. Register at: https://ucmsbdc.ecenterdirect.com/events/14148
Peter & Ben Wen, of Tallyfor and winner of AngelCon 2021, will join us this month to talk about their journey after winning $145K in equity investment. Tallyfor is the first collaborative, cloud-native app in a $2.8B market: US business income tax. This cloud software helps move data from source transactions to IRS filing. Tallyfor enhances online accounting software with the ability to complete business taxes. This will be a hybrid event format, tickets available for in-person and via Zoom. COVID-19 protocols will be followed, see details below. Registration required and space is limited. Register at: https://ucmsbdc.ecenterdirect.com/events/14144
Email marketing is far from dead; in fact, it’s one of the most dynamic and cost-effective ways to grow your business. We’ll focus on growing your lists and getting the most out of your email program. We’ll cover segmenting, subjects and techniques that work to increase your engagement, and how to measure success. Bring your questions and prepare to get your email program working to your advantage! Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries. After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) 11 years ago, and the company has grown to be a leader in the Southern California marketing community. REGISTER HERe
