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Sales Strategies: How to Master the Market

Register Join us for our upcoming webinar "Sales Strategies: How to Master the Market," where you'll have the unique opportunity to learn from Kristin Mehiel, a seasoned sales and marketing expert. This engaging workshop is perfect for anyone looking to sharpen their sales skills, from experienced professionals to those just starting out. You'll delve into the heart of market dynamics, discover effective sales strategies for both B2B and B2C markets, explore the impact of digital marketing on sales, and learn how to enhance sales knowledge in a practical and dynamic way. Kristin Mehiel is more than just our speaker; she's a fountain of knowledge with over 20 years in the field, blending experience with passion. From co-founding Mad Jack Snowsports to spearheading marketing at BizIQ, her journey is rich and varied, including significant roles at Experts Exchange, and Kibo. Kristin's approachable style and depth of insight make her the perfect mentor to guide you through the complexities of sales. Register now to take this step towards mastering your sales skills with one of the industry's most approachable and knowledgeable professionals.

$20

Coffee & Conversation

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

8:30-9:30AM - Keynote Speaker: Logan Bartlett (joining virtually) 9:30-10AM - In Person Networking Logan Bartlett is a seasoned expert in the field of business investment and growth. Currently, a Managing Director at Redpoint on the Early-Growth team; his impressive career includes leading investments in high-potential companies such as Cyera, Cribl, FloQast, Ramp, Materialize, Monte Carlo, and Crossbeam. Additionally, Logan has played a pivotal role in supporting Redpoint's investment in Workato. Logan's insights are shaped by his extensive experience in enterprise software investments during his nearly six-year tenure at Battery Ventures before joining Redpoint. He is also known for his engaging interviews with influential founders and technologists on "The Logan Bartlett Show," his popular podcast. His unique perspectives and deep understanding of the startup ecosystem make him an invaluable resource for anyone looking to grow or start a business. About Redpoint Ventures: established in 1999, with a distinguished history of partnering with visionary founders to create and redefine markets. The firm invests in startups across various stages, from seed to growth. Redpoint has backed over 578 companies, including industry giants like Snowflake, Looker, Kustomer, Twilio, and Netflix. With 181 IPOs and M+A exits and managing $7.2 billion across multiple funds, Redpoint's expertise […]

Outsmart Disaster 101 Webinar

Plan and Protect Your Business: Attend our NO COST WEBINAR and Build Your Business Continuity Plan in 4 Weeks. One unexpected event – a power outage, a cyberattack, a natural disaster – can detour your business. But there's good news! Join our webinar to learn how to build a rock-solid business continuity plan in just 4 weeks! All at no cost! This webinar is designed to empower you with the knowledge and tools you need to protect your business, no matter what challenges come your way. What you'll gain: ✅Business Resiliency Roadmap: Learn the essential steps to create your plan, from data backups to communication protocols. ✅Bite-sized action: Get weekly follow-up emails with actionable tasks, making it easy to build your plan step-by-step. ✅Peace of mind: Gain confidence knowing your business can weather any storm and keep thriving. ✅Need extra help on the road to resiliency? CalOSBA has your back with post-webinar office hours, where you can learn about best practices.   Register here: https://bit.ly/OD-101 When: Every 3rd Wednesday of the month, next webinar is on February 21, 2024. Time: 10:00 AM - 12:30 PM PST FB Event page : https://fb.me/e/1TBLulV5X   CalOSBA Homepage : https://outsmartdisaster.calosba.ca.gov/ Disclaimer: Outsmart Disaster is a disaster awareness campaign that includes […]

Coffee & Conversation

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

8:30-9:30AM - Keynote Speaker: Jesse Dundon (in-person) 9:30-10AM - In Person Networking Jesse Dundon is an entrepreneur, investor, and former executive. CEO and co-founder at Hathway, acquired by Bounteous in 2021 where he served on the executive team as Managing Director until 2023. Jesse began his journey in digital marketing during the late 1990s, working as a web developer and designer. Over the years, Jesse's visionary leadership and dedication to excellence have propelled Bounteous to become a leading digital experience agency, known for its expertise in strategy, design, and engineering. Under his guidance, the company has grown significantly, expanding its reach and impact across various industries, while maintaining a commitment to delivering exceptional results for clients worldwide.

Free

Digital Advertising Workshop

The Launch Pad, Grover Beach + Zoom 391 Front St, Suite E, Grover Beach, CA, United States

How to Test New Ideas QuicklyThis process utilizes paid ads from platforms such as Google, Instagram, Facebook, LinkedIn, TikTok and Reddit; along with simple one-page websites that only the targeted customers will see. This method is very low cost and enables small businessowners to focus on features/benefits their targeted customers really care about. Speaker: Dan Weeks teaches Entrepreneurship at Cal Poly- San Luis Obispo and is the Entrepreneur-In-Residence for the CIE Hothouse. He is a serial entrepreneur that has started and sold companies.

$20

QuickBooks 101

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Learn How to Set Up Your Company with QuickBooks Selling: invoices, sales receipts, payments, deposits, credit memos, and customer statements Buying: bills, bill payments, checks, bill payment stubs, and credit memos Inventory: purchase orders, receive items, adjust inventory Sales Taxes: set up, adjust, pay, and report sales taxes Damon Watkins is the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship. He is a motivated, personable business professional with a 15+ year track record in multiple aspects of financial control, management and policies/procedures. He prides himself on having strong communication skills, and is accustomed to working with sensitive and confidential records, always protecting and maintaining confidentiality.

$20.00

Coffee & Conversation

872 Higuera St San Luis Obispo & Virtual

Join us for an insightful event where Rich will share his extensive 22-year journey working in a rapidly expanding, environmentally conscious, and privately owned enterprise. Delve into discussions covering employee ownership, the integration of multiple bottom lines, fostering stakeholder engagement, effective leadership strategies, and navigating collaborations with entrepreneurs. Rich Boragno is the CFO of White Road Capital Management LLC and a partner at White Road Investments LLC, backing Clif Bar & Company founders.  White Road Capital is the family office, and White Road Investments is the venture capital fund focusing on emerging and mission-driven food and outdoor product companies. He also serves on The Honest Kitchen's board. Previously, he spent 22 years at Clif Bar & Company, serving as CFO for 13 years, overseeing accounting, financial planning, treasury, IT, and enterprise strategy.

AnglelCon 2024

Rod & Hammer Rock 855 Aerovista Pl, San Luis Obispo, CA, United States

Six innovative and disruptive startups compete for $100,000+ in investment funding to help grow their business. Cal Poly’s CIE SBDC will host six brilliant tech-driven startups from Central California in a pitch competition to win $100,000+ in equity-backed funding at the seventh annual AngelCon on Thursday, May 2nd at 5 p.m. The hybrid event will take place in person at Rod & Hammer Rock and stream on YouTube Live. Agenda: 5-6PM Dinner & Networking w/ Startups (in-person only) 6-7:15PM Startups Pitch 7:15-7:25PM AngelCon 2023 Winner Updates 7:30PM Winner Announcements - Audience + Investment Choice Tickets $20 - Virtual $75 - In person

$10 – $75

Coffee & Conversation

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Agenda: 8:30-9:30AM - Keynote Speaker: AngelCon 2024 Investor Panel 9:30-10AM - In Person Networking Hear from three Angel Investors as they share their experience being part of AngelCon 2024. An angel investor (also known as a private investor, seed investor or angel funder) is a high-net-worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company. While most people know AngelCon as a pitch competition that happens once a year; becoming an investor is a year-long training process that leads up to the main event. A panel of AngelCon 2024 investors will share what the process was like, what they seek in a startup, and hold open Q&A for attendees.

Customer Development: Crafting Your Business Edge

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Unlock the full potential of your business in this workshop dedicated to honing the core elements of customer development. Led by Kurt Friedmann, a seasoned entrepreneur and consultant with over 30 years of experience in entrepreneurship, sales management, and customer experience management. Kurt excels in aiding entrepreneurial companies and small businesses to enhance their customer understanding and sales expansion efforts. He is deeply involved in the startup ecosystem, serving as a mentor and advisor with the SBDC, and has significantly contributed to the success of numerous high-growth startups and established companies. Workshop Highlights: Crafting a Powerful Value Proposition: Learn the art of defining and communicating the unique value your business offers, making your product or service irresistible to your target market. Forming and Testing Assumptions: Discover strategies for developing informed assumptions about your customers and how to test these hypotheses in real-world scenarios efficiently. Identifying and Engaging Potential Customers: Master techniques for finding the right customers to speak with, ensuring you're gathering insights from those who matter most to your business. The Art of Inquiry: Equip yourself with the skills to ask compelling, insightful questions that elicit valuable responses, moving beyond superficial answers to uncover deep customer needs and motivations. […]