Views Navigation

Event Views Navigation

Today

Your Marketing Roadmap – Content, Publicity and Personal Branding (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

Join SCORE and small business expert and entrepreneur Ramon Ray for part 3 of our 4-part marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Workshop 3: Content, Publicity and Personal Branding Ramon will show you how to integrate content marketing, publicity and personal branding to grow your business. You’ll see how you can leverage these three pillars in your marketing tool book. In this webinar you will learn how to: Use content to build trust with your audience. Enhance the credibility of your brand using publicity. Start and build a personal brand. Identify why a community of fans is often more important than a sale. ABOUT THE PRESENTER(S) Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author SCORE REGISTRATION

The Impact of Digital Equity on our Businesses and Community

Madonna Inn 100 Madonna Road, San Luis Obispo

Maria Kelly breaks down the Broadband for All initiative, infrastructure and people needed, and how Digital Equity impacts our communities. This is a topic you are going to hear more about, and it is really important to know how it touches our businesses because it goes beyond just your internet service. Maria Kelly Consulting applies her collaborative spirit, problem solving and networking skills to support companies and organizations with their social impact initiatives, communications strategies, government affairs and community relations. She has successfully built capacity through community engagement, promoting organizational sustainability and strengthening strategic relationships for both public and private organizations. Building community while solving problems with transparency and authenticity are core to how she approaches her work. With her 20 years of experience in economic development, renewable energy, and community government affairs, she is able to help organizations do just that! REGISTER

$38 – $50

Coffee and Conversation with Alla Weinstein

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

This month, Alla Weinstein of Castle Winds will join us to discuss the upcoming changes to the Morro Bay coastline. In Jan 2016 Trident Winds submitted an unsolicited lease request to the Bureau of Ocean Energy Management (BOEM) for the development of a commercial offshore wind farm off the coast of Morro Bay.  By the end of this year BOEM will be conducting a competitive lease auction that will see 3 developers securing sites off the coast of Morro Bay.  The original site defined in 2916 lease request is now part of the Morro Bay lease areas. She will provide an overview of the process that will be followed from now till the auction and what will take place post the auction, including offshore wind technologies that will be used for the installation of offshore wind in the water depths found off the coast of Morro Bay and along the West Coast. REGISTER

Mid-Level Donors: Key Strategies in Stewarding, Engaging, Soliciting and Upgrading (AFP)

Online

Association of Fundraising Professionals, San Luis Obispo Chapter Join Shannon Brennan, Catapult’s Vice President of Client Development, for an in-depth discussion on fundraising best practices for your mid-level donors. Shannon will discuss strategies and fundraising methodologies on how to best engage these prospects and move them up the giving pyramid. Shannon will review case studies that clearly depict how isolating mid-level donors and reinforcing their importance as a pipeline for future major gifts results in an increase in all relevant key performance indicators (pledge rate, average gift and fulfillment rate). Speaker Shannon Brennan With more than 20 years of management and executive leadership experience, Shannon Brennan serves Catapult as Vice President of Client Development. Shannon has a demonstrated history working in the non-profit fundraising industry in a variety of roles including operations, sales, and finance, with an emphasis on team leadership, strategic planning, operational management and process improvements. Shannon’s keen ability to identify challenges and quickly develop solutions has been instrumental in her success at managing client programs and business operations. Shannon earned her Bachelor of Science degree from Arkansas State University. REGISTER

$15

Increasing Productivity and Sales (MISSION COMMUNITY)

Zoom Webinar Online, San Luis Obispo, CA, United States

You will be taught: -How to Define Success - Understand the Key to Productivity - How to refine Your Sales Approach - One Thing High Achievers Have In Common - Systems and Online Programs that Actually Work REGISTER

Strategies to Attract and Retain Customers

Zoom Webinar Online, San Luis Obispo, CA, United States

In this 1 hour presentation, Strategies to Attract and Retain Customers, Louis Camassa shares his experience advising over 150 companies on how to improve their digital strategy and drive revenue using email and text message marketing. Learn the importance of these two underutilized marketing strategies, how to build a list from the ground up, or quickly grow an existing list, and walkaway with a strategy on messaging, sending frequency, and list grooming. If you haven’t built your email or text message list, or haven’t been consistently generating revenue from your existing list, you should register now and save your seat. REGISTER

Community Climate Party (City Of SLO)

Sinsheimer Park 900 Southwood Dr, San Luis Obispo, CA, United States

The City of San Luis Obispo is hosting a community Climate Party to celebrate local progress on climate action. Hosted by the City of San Luis Obispo, this FUN and FREE family-friendly event will include live music, food and drink for sale, kid-friendly activities, green businesses, and community partners. Stop by anytime between 10 a.m. and 2 p.m. and share your thoughts, ask questions, connect with the experts, see your neighbors, meet community leaders, and get inspired by our community’s collective efforts to address and reduce the impacts of climate change right here in San Luis Obispo. MORE INFORMATION

Starting a Business (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

READY? SET. GO! Starting a business of your own is exciting but we bet you have lots of questions. If you are thinking of starting a business, or have just started one, this workshop is a perfect fit. Topics covered will include the fundamentals of getting started, business operation basics, business plans, and how to use and understand financial reports. ABOUT THE PRESENTER(S) Michael Gordon As I was transitioning from the full time military to military reserve I started and operated a retail art, portrait art and art framing business. During this time I was completing a MBA program with emphasis industrial training and also working as an outside salesman for a wine company. In the pursuing years also owned and co-owned an educational consulting company while having a thirty-three.. Lew J Leichter 3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE, FINANCIAL DIRECTOR, CONTROLLER) 20 years owning operating my own business offering accounting, bookkeeping, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. SCORE REGISTRATION

SLO Chamber Membership Mixer

Every month SLO Chamber members gather after hours to catch up, meet new members, do a bit of networking and get an inside glance at a local business. Membership Mixers happen on the third Wednesday of every month and provide an opportunity for members to get to know each other and share business contacts all in the friendly confines of a member business. A benefit to all Chamber members, these networking events provide the opportunity for the host to showcase their digs, show off what they do and maybe even boast a little about the services they offer. All members are welcome to invite a non-member as a one-time guest. The guest will be contacted at a later date about the benefits of a membership. MORE INFORMATION

Email Marketing Strategies (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

Research says that for every $1 spent on email marketing, there is an average $44 return on investment. You must implement the right strategy if your business wants to generate similar results. In this webinar, expert presenter Patty Ross will show you the fundamentals and the advanced techniques of email marketing that will help propel your email efforts into a positive return on investment. In this webinar, you will learn: The 5 C’s of email marketing What to look for when choosing an email platform for your business How to use a content calendar to plan your email campaigns ABOUT THE PRESENTER(S) Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal... Patty Ross California Wine Marketing MORE INFORMATION