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Coffee & Conversation w/ Pashion Footwear

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo

Register 8:30-9:30AM - Keynote Speaker 9:30-10AM - In Person Networking Join us this month for a special Coffee & Conversation featuring keynote speaker Haley Pavone, founder and CEO of Pashion Footwear. Haley is a Cal Poly alum and entrepreneur who revolutionized the footwear industry with her innovative convertible high heels. Her journey from a student startup to a nationally recognized brand is an inspiring story of resilience, innovation, and entrepreneurial success. This is a fantastic opportunity to hear Haley’s insights on building a brand, navigating the challenges of entrepreneurship, and bringing a bold idea to market. Connect with fellow business professionals, enjoy free coffee, and engage in meaningful conversations with our vibrant community.

Optimize E-Commerce: SEO Techniques

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo

Register Unlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. This intermediate-level workshop assumes you’re already familiar with key concepts like SEO, SERP, CTAs, landing pages, and conversions. Ideally, you’ve also used tools like Yoast SEO, Google Analytics, Search Console, or Merchant Center. What you’ll learn: • How Googlebot works in SEO • Proven strategies for optimizing SEO on product pages • Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods) • Crafting perfectly optimized pages—titles, meta descriptions, categories, images, H tags, and beyond • Real-world examples of successful products dominating SERPs Join us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!