Small Business Development Center

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Unlocking Modern Marketing: From Mad Men to AI

THE SANDBOX Paso Robles + Zoom 1345 Park St, Paso Robles

Register Marketing has transformed dramatically over the past century, evolving from traditional advertising methods to today’s AI-driven strategies. This interactive workshop gives small business owners a hands-on opportunity to explore how marketing tactics have adapted over time and how to apply these insights to modern business growth. Through real-world case studies, expert insights, and collaborative challenges, participants will learn how to reach their target audience, maximize limited resources, and stay competitive in a rapidly changing digital landscape. The session culminates in a practical exercise where attendees will develop a scalable AI-powered marketing strategy tailored to their own businesses. Whether you’re launching a new venture or looking to refine your existing marketing efforts, this workshop will equip you with the tools and knowledge needed to navigate the future of marketing with confidence.

Coffee & Conversation w/ Pashion Footwear

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo

Register 8:30-9:30AM - Keynote Speaker 9:30-10AM - In Person Networking Join us this month for a special Coffee & Conversation featuring keynote speaker Haley Pavone, founder and CEO of Pashion Footwear. Haley is a Cal Poly alum and entrepreneur who revolutionized the footwear industry with her innovative convertible high heels. Her journey from a student startup to a nationally recognized brand is an inspiring story of resilience, innovation, and entrepreneurial success. This is a fantastic opportunity to hear Haley’s insights on building a brand, navigating the challenges of entrepreneurship, and bringing a bold idea to market. Connect with fellow business professionals, enjoy free coffee, and engage in meaningful conversations with our vibrant community.

What You Need to Know: Finance & Accounting for 2025 Success

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo

Register Stay ahead of the curve in 2025 with this must-attend panel discussion tailored for small business owners! Our expert panelists will provide actionable advice to help you navigate the evolving business landscape in finance and accounting:   Financial Strategies: Learn from Chloe Feingold about essential financial considerations to ensure your business remains resilient and thrives in the coming year. Chloe is a Financial Advisor at Edward Jones and specializes in helping individuals and businesses prioritize, plan, and achieve their life goals, from starting a company to buying a home. With a background in entrepreneurship, Chloe focuses on supporting businesses at every stage, from early ideas to multi-million-dollar growth or exits. Accounting Insights: Understand how to streamline your accounting processes and stay on top of critical deadlines with Alana Maxwell. Alana specializes in tax planning and compliance for individuals and businesses across various industries, with expertise in multi-state and international tax research, corporate reorganizations, and IRS communication. Don’t miss this opportunity to empower your business with expert guidance in these vital areas!