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  • Optimize E-Commerce: SEO Techniques

    CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

    Register Unlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. This intermediate-level workshop assumes you’re already familiar with key concepts like SEO, SERP, CTAs, landing pages, and conversions. Ideally, you’ve also used tools like Yoast SEO, Google Analytics, Search Console, or Merchant Center. What you’ll learn: • How Googlebot works in SEO • Proven strategies for optimizing SEO on product pages • Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods) • Crafting perfectly optimized pages—titles, meta descriptions, categories, images, H tags, and beyond • Real-world examples of successful products dominating SERPs Join us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!

  • Unlock Media Success with Compelling Press Releases & Digital Press Kits

    The Launch Pad, Grover Beach + Zoom 391 Front St, Suite E, Grover Beach, CA, United States

    Register Curious about how press releases can grow your business? Need a Digital Press Kit for a product launch or to attract stakeholders but unsure where to start? Join Becky Mosgofian, SBDC Advisor, for an informative workshop packed with practical tips on crafting effective press releases and building your Digital Press Kit. Learn what to avoid, saving you time and resources, and hear about her PR successes from decades of experience. You'll leave with a clear roadmap for earning media and Becky's writing templates to help you get started.

    $20.00

  • Strategic Prioritization: How to Make Effective Business Decisions

    CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

    Register As a business owner or manager, you’re constantly faced with competing priorities and limited resources. With so many strategic directions available, how do you confidently choose the right path forward? In this hands-on workshop, you’ll learn a practical framework for prioritizing business decisions that align with your company’s goals, resources, and long-term vision. Whether you’re weighing product development ideas, marketing strategies, or operational improvements, this session will help you cut through the noise and focus on what really matters. The session will be led by Mitch Emerson, co-founder of CompeteIQ.io—a Competitive Intelligence platform serving enterprise clients. Mitch brings decades of experience in corporate strategy, technical marketing, and software development from his time at Cisco Systems and Juniper Networks. He now serves as an IT Manager for San Luis Obispo County and has advised dozens of local startups and small businesses through the Cal Poly CIE and SBDC since 2020.