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Optimize E-Commerce: SEO Techniques

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Unlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. This intermediate-level workshop assumes you’re already familiar with key concepts like SEO, SERP, CTAs, landing pages, and conversions. Ideally, you’ve also used tools like Yoast SEO, Google Analytics, Search Console, or Merchant Center. What you’ll learn: • How Googlebot works in SEO • Proven strategies for optimizing SEO on product pages • Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods) • Crafting perfectly optimized pages—titles, meta descriptions, categories, images, H tags, and beyond • Real-world examples of successful products dominating SERPs Join us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!

Coffee & Conversation

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Join us for this month’s Coffee & Conversation, featuring James Fazio, Co-Founder and CTO of Flume Water, a leading innovator in water management technology. James will share his journey of building Flume into a successful startup and offer insights into scaling a tech company focused on sustainability and impactful change. Flume Water created a groundbreaking product that has tracked over 15 billion gallons of water usage. Customers have been able to reduce their water consumption by an impressive 15% on average, while cutting damaging leaks by 70%. Don’t miss this opportunity to hear how he turned a vision into a water-saving reality, while networking with fellow business professionals over free coffee!