Typically when most people think of wine racks or wine storage, an image of their grandfather’s dusty wooden cellar comes to mind. John Paulick and his modular wine storage system, Winehive, is revolutionizing traditional wine storage solutions.
Winehive is a hollow honeycomb design engineered entirely out of recyclable aluminum. Now in production, the second iteration of Paulick’s original design, Winehive 2, is not only aesthetically innovative but it’s functionality has reached new heights. Winehive 2 is fully customizable to fit any space. It is infinitely expandable to grow as quickly as the wine collection it holds. Winehive 2 also comes preassembled and above all, it is extremely modern on all fronts.
Winehive 2 is the product of Paulick’s passion for creativity and design uniting together with his technical background and engineering experience. He graduated from Philadelphia University in 2008 with a degree in Industrial technology and began his career by designing shower doors. Paulick became familiar with aluminum materials and design processes, prompting him to start a side project, resulting in the birth of Winehive.
Free of expectations, Paulick began by launching Winehive on kickstarter in 2012. In just 30 days, the funding goal of $15,000 was surpassed and Paulcik had raised $65,000. The product rapidly gained traction from design blogs and wine blogs. There was an instant following genuinely interested in this new way to display wine in an extremely attractive way without requiring an excessive amount of space
Following the first kickstarter, Paulick felt he had reached a saturation point on the east coast. With his eye on the budding wine industry in Paso Robles, he relocated to the central coast in August, 2015. Blown away by the room for expansion and the extremely receptive community in an already award winning wine country, John said that it seemed as if every week there was a new tasting room being opened.
Inspired by his new location, Paulick quickly began developing Winehive 2. He wrapped up his second kickstarter campaign just last week by exceeding his goal of $10,000. With the help of the Small Business Development Center (SBDC) consultants, Lynn Metcalf and Paula Dempsey, Paulick spearheaded the campaign with a communications plan implementing social media, email and event marketing initiatives to build awareness and strengthen relationships among key publics in the wine industry.
After these four years of hard work, Paulick is extremely grateful for the opportunity to combine his creativity and innovative design principles to create such a unique product. With Winehive constantly gaining popularity, he is always looking for feedback and new ways to connect with his customers and the growing market.
In this exciting time, the future of Winehive is truly limitless. Fresh out of the second successful kickstarter, Paulick is excited to continue to work on custom projects, adding to his completed in-home installation for HGTV designer Sarah Richardson, in addition to his installation at the Paso Robles winery, Broken Earth. He is most looking forward to building connections with local wineries, where Winehive displays their wine and interested tasters can purchase their own custom Winehive at a discounted price when bought exclusively through the winery.
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