By Allie Rohlfs
It all started with two brothers and some mushrooms.
Shawn and Justin Dunn didn’t necessarily see themselves starting a business; the two have always enjoyed foraging and exploring nature. When they found a medicinal mushroom on one of their explorations, the two began researching the numerous benefits. With this information, they came up with the idea for their product, Shroomshot.
Shroomshot is a drink made with organic lion’s mane mushroom extract, fermented coconut water and blueberry juice. The ingredients support brain health, focus, memory and mood. The Dunn’s research revealed that civilizations all over the world have harnessed the medicinal properties of mushrooms for thousands of years. The benefits include stimulation of the immune system, lower levels of stress and improved physical performance.
Shawn and Justin have worked with the San Luis Obispo Small Business Development Center since the beginning stages of Shroomshot. At the SBDC, they received help in creating a business plan and determining what legal factors they would need to consider. The SBDC team also worked with them to create graphic design elements that stand out and are cohesive on all platforms, from their website to the product.
Shawn and Justin did not let the fact that they didn’t have backgrounds in owning a business stop them from pursuing their goal of bringing Shroomshot into the market.
“People always make excuses for why they can’t do something instead of why they can do it,” Shawn said. “Just be confident, experiment, be persistent and see if it works.”