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Strategies to Attract and Retain Customers

Zoom Webinar Online, San Luis Obispo, CA, United States

In this 1 hour presentation, Strategies to Attract and Retain Customers, Louis Camassa shares his experience advising over 150 companies on how to improve their digital strategy and drive revenue using email and text message marketing. Learn the importance of these two underutilized marketing strategies, how to build a list from the ground up, or quickly grow an existing list, and walkaway with a strategy on messaging, sending frequency, and list grooming. If you haven’t built your email or text message list, or haven’t been consistently generating revenue from your existing list, you should register now and save your seat. REGISTER

Mission Community: Ascent-Elevate Your Business


Are you a woman entrepreneur looking for support? Do you need more resources to support your success? Ascent is an online learning platform that utilizes a modern, e-learning approach specifically targeted for women businessowners who want to grow their businesses. Ascent offers: The ability to choose topics as needed A database of over 100 multimedia learning tools on a variety of topics such as financial  literacy, intellectual property and human resource issues Education and resources at your fingertips Presented by MCSC Consultant, Justin Stoner; SBA Lender Relations Specialist, Kay Mardon; MCSC Executive Director, Liz Christoffersen; SVP of Business Services at Sesloc FCU, Liz Summer; and Marketing Manager at Cal Coastal, Loree Van Bebber Check in and lunch will be provided at 11:30am REGISTER


SCORE: Financial Tools for Entrepreneurs


Starting a business? Growing a business? Experience has shown that the three most important things to focus on for your business to grow and succeed are Sales, Customer Service and Understanding Money In & Money Out. In this workshop we will show you how to prepare the financial part of your Business Plan. Next, we'll show you how to use the Financial Tools that are available to you which are critical to your decision making and your financial success. SCORE will talk about developing a personal budget, start-up costs, determining working capital and developing an Income Statement & Cash Flow forecast. SCORE will go over the three Financial Statements (Income Statement, Balance Sheet & Cash Flow) and how to use this information. The goal of this workshop is to show you how to use these tools to contribute to your financial success. ABOUT THE PRESENTER(S) 3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE, FINANCIAL DIRECTOR, CONTROLLER) 20 years owning operating my own business offering accounting, bookkeeping, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. Lew J Leichter REGISTER


Customer Service for Scaling Companies

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

October 19th  |  9–10:30AM  |  CIE HotHouse  |  Free Fast growing companies have their hands full building their in-demand products/services and serving their rapidly expanding client base. What's often left behind is capturing knowledge held by founders and early hires who know their business clients and the processes involved in delivering a delightful experience post-sale. This investment -- a set of practical, low effort steps -- will help you scale beyond your current team to avoid a knowledge bottleneck that risks both employee and client satisfaction. Christi Hale has spent her 30+ year career working in high-growth technology companies with a relentless commitment to customer delight and helping client-facing teams succeed. She currently serves as Director of Operations for Land Gorilla, a leading technology provider of construction loan management software. REGISTER