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Strategies to Attract and Retain Customers

Zoom Webinar Online, San Luis Obispo, CA, United States

In this 1 hour presentation, Strategies to Attract and Retain Customers, Louis Camassa shares his experience advising over 150 companies on how to improve their digital strategy and drive revenue using email and text message marketing. Learn the importance of these two underutilized marketing strategies, how to build a list from the ground up, or quickly grow an existing list, and walkaway with a strategy on messaging, sending frequency, and list grooming. If you haven’t built your email or text message list, or haven’t been consistently generating revenue from your existing list, you should register now and save your seat. REGISTER

Mission Community: Ascent-Elevate Your Business

Zoom

Are you a woman entrepreneur looking for support? Do you need more resources to support your success? Ascent is an online learning platform that utilizes a modern, e-learning approach specifically targeted for women businessowners who want to grow their businesses. Ascent offers: The ability to choose topics as needed A database of over 100 multimedia learning tools on a variety of topics such as financial  literacy, intellectual property and human resource issues Education and resources at your fingertips Presented by MCSC Consultant, Justin Stoner; SBA Lender Relations Specialist, Kay Mardon; MCSC Executive Director, Liz Christoffersen; SVP of Business Services at Sesloc FCU, Liz Summer; and Marketing Manager at Cal Coastal, Loree Van Bebber Check in and lunch will be provided at 11:30am REGISTER

Free

SCORE: Financial Tools for Entrepreneurs

Zoom

Starting a business? Growing a business? Experience has shown that the three most important things to focus on for your business to grow and succeed are Sales, Customer Service and Understanding Money In & Money Out. In this workshop we will show you how to prepare the financial part of your Business Plan. Next, we'll show you how to use the Financial Tools that are available to you which are critical to your decision making and your financial success. SCORE will talk about developing a personal budget, start-up costs, determining working capital and developing an Income Statement & Cash Flow forecast. SCORE will go over the three Financial Statements (Income Statement, Balance Sheet & Cash Flow) and how to use this information. The goal of this workshop is to show you how to use these tools to contribute to your financial success. ABOUT THE PRESENTER(S) 3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE, FINANCIAL DIRECTOR, CONTROLLER) 20 years owning operating my own business offering accounting, bookkeeping, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. Lew J Leichter REGISTER

Free

Customer Service for Scaling Companies

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

October 19th  |  9–10:30AM  |  CIE HotHouse  |  Free Fast growing companies have their hands full building their in-demand products/services and serving their rapidly expanding client base. What's often left behind is capturing knowledge held by founders and early hires who know their business clients and the processes involved in delivering a delightful experience post-sale. This investment -- a set of practical, low effort steps -- will help you scale beyond your current team to avoid a knowledge bottleneck that risks both employee and client satisfaction. Christi Hale has spent her 30+ year career working in high-growth technology companies with a relentless commitment to customer delight and helping client-facing teams succeed. She currently serves as Director of Operations for Land Gorilla, a leading technology provider of construction loan management software. REGISTER

Design Thinking Essentials: Unleash Your Innovation Potential

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

                Register Design thinking is a human-centered, solution-focused approach to problem-solving that has rapidly gained recognition as a powerful tool for innovation. In this hands-on workshop, you will discover the fundamental principles and methodologies of design thinking and learn how to apply them to various challenges, from product development to process improvement and beyond. Led by Tim Clark, a seasoned product expert and founder of A Human Thing. During the training, we will: Present a refresher on the design thinking methodology Simplify the methodology in an easily remembered framework Establish the benefits of user-driven insights Share tools for boosting innovation, capturing new markets, and crafting compelling stories. Take away a clear repeatable process Whether you're new to design thinking or you're looking for a refresher course, this workshop will introduce you to the framework's benefits and methods. You'll learn the process and take away practical tools to deepen your innovation practice. Beneficial for product, experience, and service solutions.

Free

Customer Development: Crafting Your Business Edge

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Unlock the full potential of your business in this workshop dedicated to honing the core elements of customer development. Led by Kurt Friedmann, a seasoned entrepreneur and consultant with over 30 years of experience in entrepreneurship, sales management, and customer experience management. Kurt excels in aiding entrepreneurial companies and small businesses to enhance their customer understanding and sales expansion efforts. He is deeply involved in the startup ecosystem, serving as a mentor and advisor with the SBDC, and has significantly contributed to the success of numerous high-growth startups and established companies. Workshop Highlights: Crafting a Powerful Value Proposition: Learn the art of defining and communicating the unique value your business offers, making your product or service irresistible to your target market. Forming and Testing Assumptions: Discover strategies for developing informed assumptions about your customers and how to test these hypotheses in real-world scenarios efficiently. Identifying and Engaging Potential Customers: Master techniques for finding the right customers to speak with, ensuring you're gathering insights from those who matter most to your business. The Art of Inquiry: Equip yourself with the skills to ask compelling, insightful questions that elicit valuable responses, moving beyond superficial answers to uncover deep customer needs and motivations. […]

Mastering Restaurant Customer Service

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Join us for an informative and hands-on workshop led by local restaurateur Ben Arrona, who will guide you through the essential steps to deliver exceptional customer service in your restaurant. With years of experience in the restaurant industry, Ben will share his expertise on effective communication techniques for engaging with guests, best practices for both in-house and to-go service, and strategies for responding to customer complaints with grace and professionalism. This comprehensive workshop will equip your team with the skills needed to create memorable dining experiences that keep patrons coming back for more. Don’t miss this opportunity to transform your customer interactions and elevate your restaurant’s service standards.

Efficient Restaurant Operations: Time Management and Multitasking Strategies

THE SANDBOX Paso Robles + Zoom 1345 Park St, Paso Robles, California, United States

Join us for a focused workshop on time management and multitasking in the restaurant industry, led by Ben Arrona, a seasoned hospitality expert with over 25 years of experience. This session will cover key topics like prep and lead times, fire times (cook time), and practical multitasking techniques to help your restaurant run efficiently and on time. Ben, the owner of Benny’s Pizza Palace & Social Club in SLO, brings his extensive knowledge of managing successful restaurants, including his experience with a commercial kitchen supporting caterers and pop-up restaurants. With a background in teaching and ongoing studies at the University of Oxford, Ben is well-equipped to share actionable insights that can make a real difference in your day-to-day operations. Don’t miss this chance to learn from a true industry professional.