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Email Marketing

Email marketing is far from dead; in fact, it’s one of the most dynamic and cost-effective ways to grow your business. We’ll focus on growing your lists and getting the most out of your email program. We’ll cover segmenting, subjects and techniques that work to increase your engagement, and how to measure success. Bring your questions and prepare to get your email program working to your advantage! Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries. After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) 11 years ago, and the company has grown to be a leader in the Southern California marketing community. REGISTER HERe

Free

Coffee and Conversation with Pipsticks

Join us and Maureen, founder of Pipsticks, as we discuss her experience with running a business through the COVID-19 pandemic. Pipsticks delivers subscriptions for sticker lovers. Their commitment to fun and great design inspire their curated sticker packs each month. REGISTER HERE

Free

Content Creation for SEO

Come find out how to build a content strategy that will appeal to your customers and to Google! We will be taking a deep dive into tools and tactics to build an SEO content strategy from the ground up! Digital Marketing expert, Steve Burnside, will be presenting material on an internal system called Borg, a predecessor to the Open Source Software: Kubernetes. This will show how Google Engineers get code into production efficiently, and scale it up to serve billions of customers. REGISTER HERE

$20

QuickBooks Tax Reporting

Learn how to create and modify financial reports, handle records, and manipulate costs, with a focus on payroll and state tax. QuickBooks Reporting lets you use your QuickBooks data to create interactive reports and gain better insight into your business. It quickly runs reports without sacrificing speed and performance for all QuickBooks users.  Businesses are required to issue 1099s to noncorporate service providers and certain incorporated service providers for payments made during the year. Federal law requires that all business owners file Forms 1099 for certain payments made during the year.  REGISTER HERE

$20

Marketing with Social Media (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

In SCORE's Marketing with Social Media workshop, social media expert Lacey Clifton-Jensen (@Chicadita) will introduce attendees to the different social platforms and how they are best leveraged for a variety of unique selling positions. Participants will practice creating engaging post plans to create a tribe of brand advocates through social presence for the most effective social media marketing. Social Media is the ultimate tool to create awareness for your brand or company and a must for businesses today. From Facebook and LinkedIn, to YouTube and beyond, come to get a better understanding about how you can create and implement a social strategy to help you grow! SCORE WEBSITE REGISTRATION

Free

Digital Advertising Masterclass

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Learn how to utilize Facebook, Instagram and YouTube Advertising to increase your business’s online exposure. This training will take a deep dive into each platform to help you better understand what they are, and how to use them to grow your businesses. Steve Burnside will share his expertise in online marketing and social media strategy. Steve holds an MBA in strategic management and 10 years of marketing industry experience. REGISTER HERE

$20

Web Traffic for Business (SCORE)

Online

This SCORE workshop on Google Search Engine Optimization(SEO) will cover the basics of website optimization through a checklist for beginners and be an opportunity to explore a few of the tools alongside local traffic and SEO expert Lacey Clifton-Jensen (@Chicadita). Workshop attendees will learn how to effectively jump to the top of the list in Google’s search algorithm with Google’s social platform and the steps to landing on the map the right way. Workshop Persenter: Lacey Clifton-Jensen Lacey is an energetic and innovative Social Media and SEO expert. Her expertise in using the ever- changing technology has helped her clients and employers achieve their marketing, communication and branding goals. She has developed and managed hundreds of projects which include Social Media marketing campaigns, SEO projects, blogging, PowerPoint presentations, YouTube videos, and White Papers. SCORE WEBSITE REGISTRATION

Free

How to Use Ebay to Test Marketing your Product (SCORE)

Online

Do you have an idea for a product or service that you'd like to get feedback about? Ebay is an ideal marketplace to test out customer acceptance of your idea/product/or service. John Richardson of Amazon Stores for You will cover the following topics: What are your electronic channel options for test marketing your product? What will you need to launch your product on any eCommerce platform? How to use ebay to test market your product Workshop Presenter: John Richardson of Amazon Stores for You John Richardson is a proven Senior Level Manager with over 14 years of experience delivering web based e-commerce solutions (point of sale and fulfillment) as Product Manager, COO, Manager of e-Business, Applications Development Manager, Chief Technology Officer and Senior Consultant. He has experience across wide variety of business sectors including Software, Web Development and Hosting, Financial, Healthcare, Energy, Telecom Services and Distribution. John is driven to deliver value-added benefits in challenging technology/ business environments impacting bottom-line results, and also has experience in setting up and managing Amazon Stores. SCORE WEBSITE REGISTRATION

Free

Stop Selling and Start Educating (SCORE)

Online

Join SCORE and small business expert and entrepreneur Ramon Ray for part 2 of the 4-part marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Ramon will show you the power of educating your customer instead of trying to “sell” your customer. By educating your customer you’ll be guiding them to buy from you instead of trying to convince them. In this webinar you will learn: The importance of building an attraction to your business. How to build a lead capture system for your business. How and why to educate your customers and nurture them to a sale. How to wow your customers so they want to buy from you over and over again. ABOUT THE PRESENTER Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author   SCORE WEBSITE REGISTRATION

Free