Marketing

Email marketing is far from dead; in fact, it’s one of the most dynamic and cost-effective ways to grow your business. We’ll focus on growing your lists and getting the most out of your email program. We’ll cover segmenting, subjects and techniques that work to increase your engagement, and how to measure success. Bring your questions and prepare to get your email program working to your advantage! Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries. After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) 11 years ago, and the company has grown to be a leader in the Southern California marketing community. REGISTER HERe

Learn how to create and modify financial reports, handle records, and manipulate costs, with a focus on payroll and state tax. QuickBooks Reporting lets you use your QuickBooks data to create interactive reports and gain better insight into your business. It quickly runs reports without sacrificing speed and performance for all QuickBooks users.  Businesses are required to issue 1099s to noncorporate service providers and certain incorporated service providers for payments made during the year. Federal law requires that all business owners file Forms 1099 for certain payments made during the year.  REGISTER HERE