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Digital Advertising Masterclass

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Learn how to utilize Facebook, Instagram and YouTube Advertising to increase your business’s online exposure. This training will take a deep dive into each platform to help you better understand what they are, and how to use them to grow your businesses. Steve Burnside will share his expertise in online marketing and social media strategy. Steve holds an MBA in strategic management and 10 years of marketing industry experience. REGISTER HERE

$20

Web Traffic for Business (SCORE)

Online

This SCORE workshop on Google Search Engine Optimization(SEO) will cover the basics of website optimization through a checklist for beginners and be an opportunity to explore a few of the tools alongside local traffic and SEO expert Lacey Clifton-Jensen (@Chicadita). Workshop attendees will learn how to effectively jump to the top of the list in Google’s search algorithm with Google’s social platform and the steps to landing on the map the right way. Workshop Persenter: Lacey Clifton-Jensen Lacey is an energetic and innovative Social Media and SEO expert. Her expertise in using the ever- changing technology has helped her clients and employers achieve their marketing, communication and branding goals. She has developed and managed hundreds of projects which include Social Media marketing campaigns, SEO projects, blogging, PowerPoint presentations, YouTube videos, and White Papers. SCORE WEBSITE REGISTRATION

Free

How to Use Ebay to Test Marketing your Product (SCORE)

Online

Do you have an idea for a product or service that you'd like to get feedback about? Ebay is an ideal marketplace to test out customer acceptance of your idea/product/or service. John Richardson of Amazon Stores for You will cover the following topics: What are your electronic channel options for test marketing your product? What will you need to launch your product on any eCommerce platform? How to use ebay to test market your product Workshop Presenter: John Richardson of Amazon Stores for You John Richardson is a proven Senior Level Manager with over 14 years of experience delivering web based e-commerce solutions (point of sale and fulfillment) as Product Manager, COO, Manager of e-Business, Applications Development Manager, Chief Technology Officer and Senior Consultant. He has experience across wide variety of business sectors including Software, Web Development and Hosting, Financial, Healthcare, Energy, Telecom Services and Distribution. John is driven to deliver value-added benefits in challenging technology/ business environments impacting bottom-line results, and also has experience in setting up and managing Amazon Stores. SCORE WEBSITE REGISTRATION

Free

Stop Selling and Start Educating (SCORE)

Online

Join SCORE and small business expert and entrepreneur Ramon Ray for part 2 of the 4-part marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Ramon will show you the power of educating your customer instead of trying to “sell” your customer. By educating your customer you’ll be guiding them to buy from you instead of trying to convince them. In this webinar you will learn: The importance of building an attraction to your business. How to build a lead capture system for your business. How and why to educate your customers and nurture them to a sale. How to wow your customers so they want to buy from you over and over again. ABOUT THE PRESENTER Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author   SCORE WEBSITE REGISTRATION

Free

Video Marketing Strategies That Generate Engagement and Leads (SCORE)

Online

With so many different types of cameras, audio equipment, and lighting kits, video marketing can be a complex medium to break into. Still, video can be a huge marketing tool, and without it, you will see a significant impact on your leads and income. In this webinar, business consultant, speaker, and success coach Holly Jean Jackson will show you step-by-step tried and true video strategies that generate awareness and leads. You will learn: Simple ways to produce video content How to use video to generate leads How to grow your email list ABOUT THE PRESENTER(S) Holly Jean Jackson helps business owners and entrepreneurs love their life and their business again. With over 12 years of technology and business experience, she helps business owners get their groove back physically, mentally and emotionally. Holly Jean Jackson Success Coach, Speaker, Business Consultant   SCORE WEBSITE REGISTRATION

Free

Your Marketing Roadmap – Content, Publicity and Personal Branding (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

Join SCORE and small business expert and entrepreneur Ramon Ray for part 3 of our 4-part marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Workshop 3: Content, Publicity and Personal Branding Ramon will show you how to integrate content marketing, publicity and personal branding to grow your business. You’ll see how you can leverage these three pillars in your marketing tool book. In this webinar you will learn how to: Use content to build trust with your audience. Enhance the credibility of your brand using publicity. Start and build a personal brand. Identify why a community of fans is often more important than a sale. ABOUT THE PRESENTER(S) Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author SCORE REGISTRATION

Increasing Productivity and Sales (MISSION COMMUNITY)

Zoom Webinar Online, San Luis Obispo, CA, United States

You will be taught: -How to Define Success - Understand the Key to Productivity - How to refine Your Sales Approach - One Thing High Achievers Have In Common - Systems and Online Programs that Actually Work REGISTER

Email Marketing Strategies (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

Research says that for every $1 spent on email marketing, there is an average $44 return on investment. You must implement the right strategy if your business wants to generate similar results. In this webinar, expert presenter Patty Ross will show you the fundamentals and the advanced techniques of email marketing that will help propel your email efforts into a positive return on investment. In this webinar, you will learn: The 5 C’s of email marketing What to look for when choosing an email platform for your business How to use a content calendar to plan your email campaigns ABOUT THE PRESENTER(S) Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal... Patty Ross California Wine Marketing MORE INFORMATION

Mission Community: So You Received a Negative Review: Now What?

Zoom

You will be taught: How to approach negative reviews to create a customer for life. How to make the most of negative reviews, potentially increasing sales and attracting new customers. When to discuss a negative review publicly and when to reach out to a customer privately. How to get over the fear of responsing to negative reviews. Bring a negative review for an opportunity to write a response in the workshop! REGISTER

Free

The Changing Face of Retail

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Speaker: Lani Lott Business on Main Street has changed a great deal in the last century especially for retailers. In an age where players like Amazon are enabling people to purchase products with a tap of a button, consumers can literally shop from anywhere. Add the array of short-term challenges around health and safety, supply chain, labor force, cash flow, consumer demand and marketing the retail is also facing from the aftermath of the pandemic retail is shifting. In order to ensure a future where retailers not only survive, but thrive, it is critical to anticipate what a post-pandemic world will look like, and then begin to transform to better match this new reality of what has changed and what will remain the same. This workshop will cover the various elements that work together including products, visual image, added-value services and customer service to create an experience that will give customers a great experience, make them feel positively about that interaction and the likelihood of them coming back again — with friends. REGISTER

Free