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Ask an Expert – Retail Strategies (SCORE)

Online

Ask an Expert - Retail Strategies that Address Supply Chain, Automated Technology, Social Commerce and More Supply-chain, digital disruption, evolving customer expectations, retaining employees, modern marketing and inflation are just a few of the many challenges that retail owners are facing in today's times. In celebration of National Independent retail month, we have dedicated a full hour to answering any question you might have about running a retail business. Join us for a live Q&A led by retail expert Ritchie Sayner, who will address your important questions using his decades of industry knowledge. ABOUT THE PRESENTER(S) Mr. Ritchie Sayner is a SCORE mentor in the Kansas City, MO chapter offering his expertise in retailing to SCORE clients as well as in-business retailers. Ritchie Sayner SCORE Mentor, SCORE Kansas City SCORE WEBSITE REGISTRATION

Free

Selling Online – from Etsy to Amazon

Virtual

Register   If you're in the beginning or mid-stages of developing a retail business, this workshop is made for you! The world of retail is rapidly evolving, and having a strong online presence is now more important than ever. Join us for an enlightening session that will empower you to take your retail venture to new heights in the digital landscape. Workshop Highlights: 1. Selling Your Product Online: Where to Start? Embarking on the online journey can be overwhelming, but fear not! We'll guide you through the essential steps to get started. From setting up your online store to choosing the right platforms, we'll help you navigate the initial challenges and kickstart your digital retail adventure. 2. Exploring Online Marketplaces: Etsy, Amazon, and Beyond: Ever wondered which online marketplace is the right fit for your products? Learn the ins and outs of popular platforms like Etsy and Amazon, and discover their pros and cons. Get expert insights on selecting the ideal marketplace that aligns with your brand's vision and target audience. 3. Systems and Tools for Sustainable Growth: As your retail business flourishes, managing operations efficiently becomes paramount. We'll delve into the crucial systems and tools that can streamline your […]

$20

Optimize E-Commerce: SEO Techniques

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Unlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. This intermediate-level workshop assumes you’re already familiar with key concepts like SEO, SERP, CTAs, landing pages, and conversions. Ideally, you’ve also used tools like Yoast SEO, Google Analytics, Search Console, or Merchant Center. What you’ll learn: • How Googlebot works in SEO • Proven strategies for optimizing SEO on product pages • Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods) • Crafting perfectly optimized pages—titles, meta descriptions, categories, images, H tags, and beyond • Real-world examples of successful products dominating SERPs Join us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!