SCORE Mentors San Luis Obispo

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Your Marketing Roadmap – Content, Publicity and Personal Branding (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

Join SCORE and small business expert and entrepreneur Ramon Ray for part 3 of our 4-part marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Workshop 3: Content, Publicity and Personal Branding Ramon will show you how to integrate content marketing, publicity and personal branding to grow your business. You’ll see how you can leverage these three pillars in your marketing tool book. In this webinar you will learn how to: Use content to build trust with your audience. Enhance the credibility of your brand using publicity. Start and build a personal brand. Identify why a community of fans is often more important than a sale. ABOUT THE PRESENTER(S) Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author SCORE REGISTRATION

Starting a Business (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

READY? SET. GO! Starting a business of your own is exciting but we bet you have lots of questions. If you are thinking of starting a business, or have just started one, this workshop is a perfect fit. Topics covered will include the fundamentals of getting started, business operation basics, business plans, and how to use and understand financial reports. ABOUT THE PRESENTER(S) Michael Gordon As I was transitioning from the full time military to military reserve I started and operated a retail art, portrait art and art framing business. During this time I was completing a MBA program with emphasis industrial training and also working as an outside salesman for a wine company. In the pursuing years also owned and co-owned an educational consulting company while having a thirty-three.. Lew J Leichter 3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE, FINANCIAL DIRECTOR, CONTROLLER) 20 years owning operating my own business offering accounting, bookkeeping, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. SCORE REGISTRATION

Email Marketing Strategies (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

Research says that for every $1 spent on email marketing, there is an average $44 return on investment. You must implement the right strategy if your business wants to generate similar results. In this webinar, expert presenter Patty Ross will show you the fundamentals and the advanced techniques of email marketing that will help propel your email efforts into a positive return on investment. In this webinar, you will learn: The 5 C’s of email marketing What to look for when choosing an email platform for your business How to use a content calendar to plan your email campaigns ABOUT THE PRESENTER(S) Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal... Patty Ross California Wine Marketing MORE INFORMATION

Three Key Principles to Help Your Business Work for You (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

What do you do when your business takes over your time and money? What happens when hard work isn’t enough to get it back? It’s time for your business to help you live the life you want instead of taking it away. In this webinar, our expert presenter will show you how to build a business that works for you by developing yourself as a leader, creating an environment for your team to take on more tasks, and putting systems in place that produce consistent results. Here is what you'll learn: Gain the understanding of what, why, and how to develop and sustain a growing business How to become the best leader and why it is the linchpin to success Develop the skills to find and retain employees Implement a systematic approach to satisfying your clients ABOUT THE PRESENTER(S) I sold my company in 2011. I was fortunate enough to have a great team that grew to the top 3% in our industry organization. I believe in creating an environment in an organization where everyone can thrive, financially and professionally. I have been speaking, hosting workshops, and coaching business and life development for the last 10 years. Sharing my experience and guiding owners are so... Domenic A Chiarella SCORE […]

SCORE: Your Marketing Roadmap

Zoom

Join SCORE and small business expert and entrepreneur Ramon Ray for part 4 of the 4-part Marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Workshop 4: Ask the Questions You Need Answered In the final part of the "Your Marketing Roadmap" webinar series, the floor is open to you! Ramon will be taking your questions live to help you apply these marketing strategies to your specific business. No question is too basic and no question is too hard. Come ready to ask your toughest questions as we learn together in this final webinar of the SCORE Marketing Road Map series. ABOUT THE PRESENTER(S) Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author REGISTER

Free

SCORE: HUBZone Certification Process and Program Updates

Zoom

Becoming a certified diverse supplier can open your business to receive government and corporate contracts as a part of government efforts to ensure businesses like yours can play a more significant role in our economy. In this webinar, we will be covering The Historically Underutilized Business Zones Certification. The HUBZone certificate is designed to help small businesses in urban and rural communities connect with federal contract dollars. In this webinar, you will learn: How the HUBZone certification program has changed What the program requirements are, and if your business meets them How to apply and what the application process looks like ABOUT THE PRESENTER(S) Takeisha Hodge is the Program Manager of Certification and Outreach with the HUBZone Program and manages the HUBZone Early Applicant Engagement Initiative. Takeisha DuBose Hodge Program Manager of Certification and Outreach, HUBZone Program REGISTER

Free

SCORE: Financial Tools for Entrepreneurs

Zoom

Starting a business? Growing a business? Experience has shown that the three most important things to focus on for your business to grow and succeed are Sales, Customer Service and Understanding Money In & Money Out. In this workshop we will show you how to prepare the financial part of your Business Plan. Next, we'll show you how to use the Financial Tools that are available to you which are critical to your decision making and your financial success. SCORE will talk about developing a personal budget, start-up costs, determining working capital and developing an Income Statement & Cash Flow forecast. SCORE will go over the three Financial Statements (Income Statement, Balance Sheet & Cash Flow) and how to use this information. The goal of this workshop is to show you how to use these tools to contribute to your financial success. ABOUT THE PRESENTER(S) 3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE, FINANCIAL DIRECTOR, CONTROLLER) 20 years owning operating my own business offering accounting, bookkeeping, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. Lew J Leichter REGISTER

Free

SCORE: Web Traffic for Business

Zoom

This SCORE workshop on Google Search Engine Optimization(SEO) will cover the basics of website optimization through a checklist for beginners and be an opportunity to explore a few of the tools alongside local traffic and SEO expert Lacey Clifton-Jensen (@Chicadita). Workshop attendees will learn how to effectively jump to the top of the list in Google’s search algorithm with Google’s social platform and the steps to landing on the map the right way. Workshop Presenter: Lacey Clifton-Jensen, Chicadita Social Media  Lacey Clifton-Jensen, Chicadita® is an energetic and innovative Social Media and SEO expert. Her expertise in using the ever- changing technology has helped her clients and employers achieve their marketing, communication and branding goals. She has developed and managed hundreds of projects which include Social Media marketing campaigns, SEO projects, blogging, PowerPoint presentations, YouTube videos, and White Papers.   REGISTER

Free

SCORE: Live Q&A – Expert Solutions and Advice for Hispanic-Owned Businesses

Zoom

Join SCORE for an hour-long Q&A session in celebration of Hispanic Heritage Month as we support and recognize Hispanic entrepreneurs and business owners across the united states. According to The International Society of Logistics, Latino business owners grew by 34% in the U.S. over the past 10 years.  To help continue that growth and recognize the Hispanic communities, we have invited a panel of small business experts, SCORE Mentors, dedicated to answering your questions about starting, managing, and maintaining a business. Why should you attend this event? Many Hispanic entrepreneurs are turning to SCORE for help and, like them, you can too. "I was attempting to gain a better understanding of my financial records and improve my managerial skills. Not only did Les Babcock help me with my financial statements, he also helped me with my taxes, legal obligations, marketing strategy, insurance and business planning. We also worked on my personnel needs and developed an employee handbook." Arturo Guillen, Arturos Mexican Restaurant Jackie Mendive, owner of Empanadas on the Go, came to SCORE to understand how to put a business together. SCORE mentor Brian Jarvis helped Mendive with everything from the legal framework to creating the LLC, to bookkeeping. Most importantly, says Mendive, he helped her with branding and […]

Free

SCORE: Start with WHY to Drive SUCCESS!

Zoom

o effectively grow personally, professionally, and organizationally, you must know your WHY to be strategic and focused to achieve your personal and business goals. What does success mean to YOU and your ORGANIZATION? How do your personal and business goals align with your WHY? WHY and how are you investing your time and energy in activities to achieve the results YOU desire? By participating in “Start with WHY to Drive SUCCESS!”, individuals will have the opportunity to brainstorm their WHY and explore success strategies through an interactive discussion with a focus on these results and outcomes: Brainstorm your WHY and understand how purpose drives success Determine what SUCCESS means to you Explore goal setting and achieving strategies Identify your personal, professional, business, organizational goals Understand that applied knowledge is power Choose to invest your time and energy in activities to achieve the results YOU desire Workshop Presenter: Lisa Heintzelman,Illuminations Consulting Lisa Heintzelman is the President of Illuminations Consulting, founded in April 2000. She is an expert facilitator with a focus on achieving success through lifelong learning and continuous quality improvement. Lisa celebrates her passion of engaging withindividuals and teams as a business success consultant and coach centered onefficiency, effectiveness, and productivity, by […]

Free