Workshops

  1. Events
  2. Workshops

Views Navigation

Event Views Navigation

Today

Social Media Marketing Workshop

Facebook, Instagram, YouTube Learn how to plan and use Facebook and Instagram Advertising to increase your business’s online exposure. YouTube, the second largest search engine in the world, additionally has a vast array of untapped features for you to grow your business. Director of Development and Marketing at Clever Ducks, Steve Burnside will share his expertise in online marketing and social media strategy. Steve holds an MBA in strategic management and years of marketing industry experience. Click HERE to register.

Email Marketing

Email marketing is far from dead; in fact, it’s one of the most dynamic and cost-effective ways to grow your business. We’ll focus on growing your lists and getting the most out of your email program. We’ll cover segmenting, subjects and techniques that work to increase your engagement, and how to measure success. Bring your questions and prepare to get your email program working to your advantage! Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries. After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) 11 years ago, and the company has grown to be a leader in the Southern California marketing community. REGISTER HERe

Free

QuickBooks Tax Reporting

QuickBooks Tax Reporting is the third step in a three part workshop series. Learn how to create and modify financial reports, handle records, and manipulate costs. QuickBooks Reporting lets you use your QuickBooks data to create interactive reports and gain better insight into your business. It quickly runs reports without sacrificing speed and performance for all QuickBooks users. Damon Watkins, Director Of Finance And Operations at Cal Poly Corporation  Damon Watkins is the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship. He is a motivated, personable business professional with a 15+ year track record in multiple aspects of financial control, management and policies/procedures.  REGISTER HERE

$20

QuickBooks Tax Reporting

Learn how to create and modify financial reports, handle records, and manipulate costs, with a focus on payroll and state tax. QuickBooks Reporting lets you use your QuickBooks data to create interactive reports and gain better insight into your business. It quickly runs reports without sacrificing speed and performance for all QuickBooks users.  Businesses are required to issue 1099s to noncorporate service providers and certain incorporated service providers for payments made during the year. Federal law requires that all business owners file Forms 1099 for certain payments made during the year.  REGISTER HERE

$20

Web Traffic for Business (SCORE)

Online

This SCORE workshop on Google Search Engine Optimization(SEO) will cover the basics of website optimization through a checklist for beginners and be an opportunity to explore a few of the tools alongside local traffic and SEO expert Lacey Clifton-Jensen (@Chicadita). Workshop attendees will learn how to effectively jump to the top of the list in Google’s search algorithm with Google’s social platform and the steps to landing on the map the right way. Workshop Persenter: Lacey Clifton-Jensen Lacey is an energetic and innovative Social Media and SEO expert. Her expertise in using the ever- changing technology has helped her clients and employers achieve their marketing, communication and branding goals. She has developed and managed hundreds of projects which include Social Media marketing campaigns, SEO projects, blogging, PowerPoint presentations, YouTube videos, and White Papers. SCORE WEBSITE REGISTRATION

Free

Increasing Productivity and Sales (MCSCORP)

Online

You will be taught: -How to Define Success - Understand the Key to Productivity - How to refine Your Sales Approach - One Thing High Achievers Have In Common - Systems and Online Programs that Actually Work MCSCORP WEBSITE REGISTRATION  

Free

Ask an Expert – Rural Business Ownership

Online

“The economic potential of small businesses in rural America is far-reaching and has the potential to be a significant contributor to the country’s sustained economic growth.” Amazon While this may be the case, there are significant barriers entrepreneurs in rural environments face, some of which include access to capital, connectivity and labor. Join us for this hour-long session solely dedicated to answering your questions by an expert panel, including members from the USDA and SCORE Mentor Kent Adams, who specializes in assisting rural business owners. ABOUT THE PRESENTER(S) • Experienced in Agriculture and regenerative operations include water, carbon sequestration, and carbon credits. • Experienced in packaged goods marketing including OTC, Skin Care, Personal Care, and first aid. • Experienced in industrial adhesives, cleaner, and specialty chemical products direct to large users and through distribution. • Work in SCOPE 2 and SCOPE 3 carbon analysis.... Kent Adams SCORE WEBSITE REGISTRATION

Free

Mission Community: So You Received a Negative Review: Now What?

Zoom

You will be taught: How to approach negative reviews to create a customer for life. How to make the most of negative reviews, potentially increasing sales and attracting new customers. When to discuss a negative review publicly and when to reach out to a customer privately. How to get over the fear of responsing to negative reviews. Bring a negative review for an opportunity to write a response in the workshop! REGISTER

Free

The Changing Face of Retail

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Speaker: Lani Lott Business on Main Street has changed a great deal in the last century especially for retailers. In an age where players like Amazon are enabling people to purchase products with a tap of a button, consumers can literally shop from anywhere. Add the array of short-term challenges around health and safety, supply chain, labor force, cash flow, consumer demand and marketing the retail is also facing from the aftermath of the pandemic retail is shifting. In order to ensure a future where retailers not only survive, but thrive, it is critical to anticipate what a post-pandemic world will look like, and then begin to transform to better match this new reality of what has changed and what will remain the same. This workshop will cover the various elements that work together including products, visual image, added-value services and customer service to create an experience that will give customers a great experience, make them feel positively about that interaction and the likelihood of them coming back again — with friends. REGISTER

Free

Finishing the 4th Quarter Stronger and Profitable

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Speaker: Lani Lott 2022 continues to be been anything but normal but the only thing that we know for sure is that businesses are telling themselves they are ready to crush it in the 4th quarter. During this workshop we will discuss what the retail and hospitality industry is saying businesses should expect in Q4 2022, outline strategies for continuing to stay nimble, flexible and focused into 2022, and share ideas for pushing forward with an effective marketing and promotional roadmap to help finish 2022 strong and profitable. REGISTER

Free