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Building a Sales Funnel: How to Harness the Power of Community

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Discover the power of community marketing in transforming your overall marketing strategy with Matt Bennetti. With over 20 years of experience in enterprise software and expertise in Go To Market strategies, Matt will share practical steps and insights to help you successfully adopt CLG. This workshop will guide you through implementing a Community Led Growth (CLG) marketing approach. This strategy not only drives demand for your sales teams but also creates valuable content that engages both customers and prospects. Drawing from real-world examples and his extensive experience at Salesforce, Matt will demonstrate how to build programs that enhance the relationship between marketing and sales. Learn how to use community engagement to increase brand loyalty, encourage customer advocacy, and develop a rich content ecosystem that propels your business forward. This workshop is designed to provide you with the tools and knowledge needed to make community marketing a central element of your success.

Mastering Restaurant Customer Service

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Join us for an informative and hands-on workshop led by local restaurateur Ben Arrona, who will guide you through the essential steps to deliver exceptional customer service in your restaurant. With years of experience in the restaurant industry, Ben will share his expertise on effective communication techniques for engaging with guests, best practices for both in-house and to-go service, and strategies for responding to customer complaints with grace and professionalism. This comprehensive workshop will equip your team with the skills needed to create memorable dining experiences that keep patrons coming back for more. Don’t miss this opportunity to transform your customer interactions and elevate your restaurant’s service standards.

Coffee & Conversation

THE SANDBOX Paso Robles + Zoom 1345 Park St, Paso Robles, California, United States

Register Join us for this month’s Coffee & Conversation, a dynamic event where entrepreneurial minds come together to network, share, and learn. This month, we’re thrilled to welcome Aaron Bergh, the mastermind behind Calwise Spirits and one of the youngest master distillers in the world. Aaron’s journey is nothing short of extraordinary. With a family legacy rooted in the Prohibition era’s moonshining adventures, Aaron faced his own legal challenges in college for brewing spirits in his dorm. Today, he channels this rebellious spirit into Calwise Spirits, creating premium beverages that capture the essence of his coastal California home. Calwise Spirits is Aaron’s tribute to his renegade heritage and a celebration of the Golden State. His spirits are infused with native ingredients, offering a pure taste of liquid California. Don’t miss the chance to hear Aaron’s captivating story, gain insights into the world of distilling, and ask your burning questions. Enjoy free coffee and engaging conversations with fellow entrepreneurs and business owners!

Coffee & Conversation Workshop: AngelCon Investor Info Session

872 Higuera St San Luis Obispo, CA 93401 872 Higuera St, San Luis Obispo, CA, United States

Coffee and Conversation Join us for this month’s Coffee & Conversation, where we’ll dive into the exciting world of angel investing and unveil the launch of Fund 8 for AngelCon 2025! This is a fantastic opportunity to learn about angel investing and discover how you can participate as an investor in this transformative program. Hear from: Seasoned investors from previous years as they share their experiences and valuable insights into their investment journeys. Welcome the winners of AngelCon 2024, Nexstera Tech and Mense, who will update us on their impressive progress since securing a collective $215,000 in investment! View last year’s event here . Whether you’re a seasoned investor or new to the concept, you’ll gain invaluable knowledge and have the chance to ask questions directly to experienced investors. Enjoy complimentary coffee while networking with fellow attendees who share your interests. Don’t miss this opportunity to learn about angel investing and get involved with AngelCon 2025*.   *AngelCon Fund 8 is only open to accredited investors

Efficient Restaurant Operations: Time Management and Multitasking Strategies

THE SANDBOX Paso Robles + Zoom 1345 Park St, Paso Robles, California, United States

Join us for a focused workshop on time management and multitasking in the restaurant industry, led by Ben Arrona, a seasoned hospitality expert with over 25 years of experience. This session will cover key topics like prep and lead times, fire times (cook time), and practical multitasking techniques to help your restaurant run efficiently and on time. Ben, the owner of Benny’s Pizza Palace & Social Club in SLO, brings his extensive knowledge of managing successful restaurants, including his experience with a commercial kitchen supporting caterers and pop-up restaurants. With a background in teaching and ongoing studies at the University of Oxford, Ben is well-equipped to share actionable insights that can make a real difference in your day-to-day operations. Don’t miss this chance to learn from a true industry professional.

Optimize E-Commerce: SEO Techniques

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Unlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort, it offers long-lasting benefits that far surpass the temporary gains from paid advertising. This intermediate-level workshop assumes you’re already familiar with key concepts like SEO, SERP, CTAs, landing pages, and conversions. Ideally, you’ve also used tools like Yoast SEO, Google Analytics, Search Console, or Merchant Center. What you’ll learn: • How Googlebot works in SEO • Proven strategies for optimizing SEO on product pages • Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods) • Crafting perfectly optimized pages—titles, meta descriptions, categories, images, H tags, and beyond • Real-world examples of successful products dominating SERPs Join us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!

Coffee & Conversation

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Join us for this month’s Coffee & Conversation, featuring James Fazio, Co-Founder and CTO of Flume Water, a leading innovator in water management technology. James will share his journey of building Flume into a successful startup and offer insights into scaling a tech company focused on sustainability and impactful change. Flume Water created a groundbreaking product that has tracked over 15 billion gallons of water usage. Customers have been able to reduce their water consumption by an impressive 15% on average, while cutting damaging leaks by 70%. Don’t miss this opportunity to hear how he turned a vision into a water-saving reality, while networking with fellow business professionals over free coffee!

Unlock Media Success with Compelling Press Releases & Digital Press Kits

The Launch Pad, Grover Beach + Zoom 391 Front St, Suite E, Grover Beach, CA, United States

Register Curious about how press releases can grow your business? Need a Digital Press Kit for a product launch or to attract stakeholders but unsure where to start? Join Becky Mosgofian, SBDC Advisor, for an informative workshop packed with practical tips on crafting effective press releases and building your Digital Press Kit. Learn what to avoid, saving you time and resources, and hear about her PR successes from decades of experience. You'll leave with a clear roadmap for earning media and Becky's writing templates to help you get started.

$20.00

Empowering Veterans: Navigating Business Resources and Opportunities

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Join us for an insightful workshop tailored for veteran small business owners and entrepreneurs, featuring Morgan Boyd, MPP, U.S. Army Veteran, and Veterans Services Officer. As the Department Head at the County of San Luis Obispo, Morgan will guide you through the various resources available to support veteran-led businesses, including broader services for veterans such as health, education, and housing assistance. Learn about funding opportunities, mentorship programs, and strategic partnerships that can help you overcome common challenges and thrive in the local business community. Whether you’re just starting out or looking to grow your venture, this workshop will provide valuable guidance to help you navigate your entrepreneurial journey with confidence.

Year-End Tax Prep for Success: QuickBooks and Beyond

872 Higuera St San Luis Obispo, CA 93401 872 Higuera St, San Luis Obispo, CA, United States

Register Navigate the complexities of year-end tax planning and reporting. Explore key tax strategies that can maximize deductions, minimize liabilities, and ensure smooth financial transitions into the new year. We will also focus on effective utilization of QuickBooks for tax preparation and planning, providing you with practical tools to streamline your reporting and keep your records accurate and audit-ready. Whether you’re looking to optimize your tax return or simply prepare for year-end filings, this workshop will equip you with the knowledge and skills you need for a successful financial year-end. Damon Watkins, the Director of Finance & Operations for Cal Poly Center for Innovation & Entrepreneurship, is a motivated, personable business professional with a 15+ year track record in multiple aspects of financial control, management and policies/procedures.