We are back from our summer break and ready for a great program! Park Cinemas has graciously offered to open their doors for Wake Up Paso. This affords us plenty of room for physical distancing while still benefitting from an in-person event. Ticket price includes coffee, nibbles, and the program. REGISTER
Speaker: Lani Lott Business on Main Street has changed a great deal in the last century especially for retailers. In an age where players like Amazon are enabling people to purchase products with a tap of a button, consumers can literally shop from anywhere. Add the array of short-term challenges around health and safety, supply chain, labor force, cash flow, consumer demand and marketing the retail is also facing from the aftermath of the pandemic retail is shifting. In order to ensure a future where retailers not only survive, but thrive, it is critical to anticipate what a post-pandemic world will look like, and then begin to transform to better match this new reality of what has changed and what will remain the same. This workshop will cover the various elements that work together including products, visual image, added-value services and customer service to create an experience that will give customers a great experience, make them feel positively about that interaction and the likelihood of them coming back again — with friends. REGISTER
Speaker: Lani Lott 2022 continues to be been anything but normal but the only thing that we know for sure is that businesses are telling themselves they are ready to crush it in the 4th quarter. During this workshop we will discuss what the retail and hospitality industry is saying businesses should expect in Q4 2022, outline strategies for continuing to stay nimble, flexible and focused into 2022, and share ideas for pushing forward with an effective marketing and promotional roadmap to help finish 2022 strong and profitable. REGISTER
Are you a woman entrepreneur looking for support? Do you need more resources to support your success? Ascent is an online learning platform that utilizes a modern, e-learning approach specifically targeted for women businessowners who want to grow their businesses. Ascent offers: The ability to choose topics as needed A database of over 100 multimedia learning tools on a variety of topics such as financial literacy, intellectual property and human resource issues Education and resources at your fingertips Presented by MCSC Consultant, Justin Stoner; SBA Lender Relations Specialist, Kay Mardon; MCSC Executive Director, Liz Christoffersen; SVP of Business Services at Sesloc FCU, Liz Summer; and Marketing Manager at Cal Coastal, Loree Van Bebber Check in and lunch will be provided at 11:30am REGISTER
Join SCORE and small business expert and entrepreneur Ramon Ray for part 4 of the 4-part Marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Workshop 4: Ask the Questions You Need Answered In the final part of the "Your Marketing Roadmap" webinar series, the floor is open to you! Ramon will be taking your questions live to help you apply these marketing strategies to your specific business. No question is too basic and no question is too hard. Come ready to ask your toughest questions as we learn together in this final webinar of the SCORE Marketing Road Map series. ABOUT THE PRESENTER(S) Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author REGISTER
Join the Paso Robles Chamber of Commerce for educational and inspirational speakers, networking, and a delicious lunch. REGISTER
Becoming a certified diverse supplier can open your business to receive government and corporate contracts as a part of government efforts to ensure businesses like yours can play a more significant role in our economy. In this webinar, we will be covering The Historically Underutilized Business Zones Certification. The HUBZone certificate is designed to help small businesses in urban and rural communities connect with federal contract dollars. In this webinar, you will learn: How the HUBZone certification program has changed What the program requirements are, and if your business meets them How to apply and what the application process looks like ABOUT THE PRESENTER(S) Takeisha Hodge is the Program Manager of Certification and Outreach with the HUBZone Program and manages the HUBZone Early Applicant Engagement Initiative. Takeisha DuBose Hodge Program Manager of Certification and Outreach, HUBZone Program REGISTER
Starting a business? Growing a business? Experience has shown that the three most important things to focus on for your business to grow and succeed are Sales, Customer Service and Understanding Money In & Money Out. In this workshop we will show you how to prepare the financial part of your Business Plan. Next, we'll show you how to use the Financial Tools that are available to you which are critical to your decision making and your financial success. SCORE will talk about developing a personal budget, start-up costs, determining working capital and developing an Income Statement & Cash Flow forecast. SCORE will go over the three Financial Statements (Income Statement, Balance Sheet & Cash Flow) and how to use this information. The goal of this workshop is to show you how to use these tools to contribute to your financial success. ABOUT THE PRESENTER(S) 3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE, FINANCIAL DIRECTOR, CONTROLLER) 20 years owning operating my own business offering accounting, bookkeeping, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. Lew J Leichter REGISTER
This SCORE workshop on Google Search Engine Optimization(SEO) will cover the basics of website optimization through a checklist for beginners and be an opportunity to explore a few of the tools alongside local traffic and SEO expert Lacey Clifton-Jensen (@Chicadita). Workshop attendees will learn how to effectively jump to the top of the list in Google’s search algorithm with Google’s social platform and the steps to landing on the map the right way. Workshop Presenter: Lacey Clifton-Jensen, Chicadita Social Media Lacey Clifton-Jensen, Chicadita® is an energetic and innovative Social Media and SEO expert. Her expertise in using the ever- changing technology has helped her clients and employers achieve their marketing, communication and branding goals. She has developed and managed hundreds of projects which include Social Media marketing campaigns, SEO projects, blogging, PowerPoint presentations, YouTube videos, and White Papers. REGISTER
The Art of the Pivot - Finding Opportunities in a Sea of Despair Chris will share the story of Abound’s transition from a consumer facing financial app into a business facing API, along with some of the hard learned lessons. Chris Labasky is the CFO and Co-Founder of Abound. He is an avid technologist and serial entrepreneur, having previously been a Co-Founder at Favor (acquired HEB). As a software engineer and CFA charterholder, he is particularly fascinated by the intersection of finance and technology. REGISTER