marketing strategy

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Unlock Media Success with Compelling Press Releases & Digital Press Kits

The Launch Pad, Grover Beach + Zoom 391 Front St, Suite E, Grover Beach

Register Curious about how press releases can grow your business? Need a Digital Press Kit for a product launch or to attract stakeholders but unsure where to start? Join Becky Mosgofian, SBDC Advisor, for an informative workshop packed with practical tips on crafting effective press releases and building your Digital Press Kit. Learn what to avoid, saving you time and resources, and hear about her PR successes from decades of experience. You'll leave with a clear roadmap for earning media and Becky's writing templates to help you get started.

$20.00

Building a Sales Funnel: How to Harness the Power of Community

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo

Register Discover the power of community marketing in transforming your overall marketing strategy with Matt Bennetti. With over 20 years of experience in enterprise software and expertise in Go To Market strategies, Matt will share practical steps and insights to help you successfully adopt CLG. This workshop will guide you through implementing a Community Led Growth (CLG) marketing approach. This strategy not only drives demand for your sales teams but also creates valuable content that engages both customers and prospects. Drawing from real-world examples and his extensive experience at Salesforce, Matt will demonstrate how to build programs that enhance the relationship between marketing and sales. Learn how to use community engagement to increase brand loyalty, encourage customer advocacy, and develop a rich content ecosystem that propels your business forward. This workshop is designed to provide you with the tools and knowledge needed to make community marketing a central element of your success.