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Design Thinking Essentials: Unleash Your Innovation Potential

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

                Register Design thinking is a human-centered, solution-focused approach to problem-solving that has rapidly gained recognition as a powerful tool for innovation. In this hands-on workshop, you will discover the fundamental principles and methodologies of design thinking and learn how to apply them to various challenges, from product development to process improvement and beyond. Led by Tim Clark, a seasoned product expert and founder of A Human Thing. During the training, we will: Present a refresher on the design thinking methodology Simplify the methodology in an easily remembered framework Establish the benefits of user-driven insights Share tools for boosting innovation, capturing new markets, and crafting compelling stories. Take away a clear repeatable process Whether you're new to design¬†thinking or you're looking for a refresher course, this workshop will introduce you to the framework's benefits and methods. You'll learn the process and take away practical tools to deepen your innovation practice. Beneficial for product, experience, and service solutions.


Customer Development: Crafting Your Business Edge

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Register Unlock the full potential of your business in this workshop dedicated to honing the core elements of customer development. Led by Kurt Friedmann,¬†a seasoned entrepreneur and consultant with over 30 years of experience in entrepreneurship, sales management, and customer experience management. Kurt excels in aiding entrepreneurial companies and small businesses to enhance their customer understanding and sales expansion efforts. He is deeply involved in the startup ecosystem, serving as a mentor and advisor with the SBDC, and has significantly contributed to the success of numerous high-growth startups and established companies. Workshop Highlights: Crafting a Powerful Value Proposition: Learn the art of defining and communicating the unique value your business offers, making your product or service irresistible to your target market. Forming and Testing Assumptions: Discover strategies for developing informed assumptions about your customers and how to test these hypotheses in real-world scenarios efficiently. Identifying and Engaging Potential Customers: Master techniques for finding the right customers to speak with, ensuring you're gathering insights from those who matter most to your business. The Art of Inquiry: Equip yourself with the skills to ask compelling, insightful questions that elicit valuable responses, moving beyond superficial answers to uncover deep customer needs and motivations. […]