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Email Marketing Strategies (SCORE)

Zoom Webinar Online, San Luis Obispo, CA, United States

Research says that for every $1 spent on email marketing, there is an average $44 return on investment. You must implement the right strategy if your business wants to generate similar results. In this webinar, expert presenter Patty Ross will show you the fundamentals and the advanced techniques of email marketing that will help propel your email efforts into a positive return on investment. In this webinar, you will learn: The 5 C’s of email marketing What to look for when choosing an email platform for your business How to use a content calendar to plan your email campaigns ABOUT THE PRESENTER(S) Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal... Patty Ross California Wine Marketing MORE INFORMATION

Mission Community: So You Received a Negative Review: Now What?

Zoom

You will be taught: How to approach negative reviews to create a customer for life. How to make the most of negative reviews, potentially increasing sales and attracting new customers. When to discuss a negative review publicly and when to reach out to a customer privately. How to get over the fear of responsing to negative reviews. Bring a negative review for an opportunity to write a response in the workshop! REGISTER

Free

The Changing Face of Retail

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Speaker: Lani Lott Business on Main Street has changed a great deal in the last century especially for retailers. In an age where players like Amazon are enabling people to purchase products with a tap of a button, consumers can literally shop from anywhere. Add the array of short-term challenges around health and safety, supply chain, labor force, cash flow, consumer demand and marketing the retail is also facing from the aftermath of the pandemic retail is shifting. In order to ensure a future where retailers not only survive, but thrive, it is critical to anticipate what a post-pandemic world will look like, and then begin to transform to better match this new reality of what has changed and what will remain the same. This workshop will cover the various elements that work together including products, visual image, added-value services and customer service to create an experience that will give customers a great experience, make them feel positively about that interaction and the likelihood of them coming back again — with friends. REGISTER

Free

Finishing the 4th Quarter Stronger and Profitable

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

Speaker: Lani Lott 2022 continues to be been anything but normal but the only thing that we know for sure is that businesses are telling themselves they are ready to crush it in the 4th quarter. During this workshop we will discuss what the retail and hospitality industry is saying businesses should expect in Q4 2022, outline strategies for continuing to stay nimble, flexible and focused into 2022, and share ideas for pushing forward with an effective marketing and promotional roadmap to help finish 2022 strong and profitable. REGISTER

Free

Mission Community: Ascent-Elevate Your Business

Zoom

Are you a woman entrepreneur looking for support? Do you need more resources to support your success? Ascent is an online learning platform that utilizes a modern, e-learning approach specifically targeted for women businessowners who want to grow their businesses. Ascent offers: The ability to choose topics as needed A database of over 100 multimedia learning tools on a variety of topics such as financial  literacy, intellectual property and human resource issues Education and resources at your fingertips Presented by MCSC Consultant, Justin Stoner; SBA Lender Relations Specialist, Kay Mardon; MCSC Executive Director, Liz Christoffersen; SVP of Business Services at Sesloc FCU, Liz Summer; and Marketing Manager at Cal Coastal, Loree Van Bebber Check in and lunch will be provided at 11:30am REGISTER

Free

SCORE: Your Marketing Roadmap

Zoom

Join SCORE and small business expert and entrepreneur Ramon Ray for part 4 of the 4-part Marketing series. We'll take you through the ultimate marketing essentials you will need for your business to be a success. Workshop 4: Ask the Questions You Need Answered In the final part of the "Your Marketing Roadmap" webinar series, the floor is open to you! Ramon will be taking your questions live to help you apply these marketing strategies to your specific business. No question is too basic and no question is too hard. Come ready to ask your toughest questions as we learn together in this final webinar of the SCORE Marketing Road Map series. ABOUT THE PRESENTER(S) Ramon is a serial entrepreneur, keynote speaker and author of several books, including Celebrity CEO. He's the founder of SmartHustle.com. Get to know more about Ramon at www.RamonRay.com Ramon Ray Entrepreneur, Founder, Author REGISTER

Free

SCORE: Financial Tools for Entrepreneurs

Zoom

Starting a business? Growing a business? Experience has shown that the three most important things to focus on for your business to grow and succeed are Sales, Customer Service and Understanding Money In & Money Out. In this workshop we will show you how to prepare the financial part of your Business Plan. Next, we'll show you how to use the Financial Tools that are available to you which are critical to your decision making and your financial success. SCORE will talk about developing a personal budget, start-up costs, determining working capital and developing an Income Statement & Cash Flow forecast. SCORE will go over the three Financial Statements (Income Statement, Balance Sheet & Cash Flow) and how to use this information. The goal of this workshop is to show you how to use these tools to contribute to your financial success. ABOUT THE PRESENTER(S) 3 years with one of the Big CPA firms. 28 years in various accounting positions in the private sector. (VP OF FINANCE, FINANCIAL DIRECTOR, CONTROLLER) 20 years owning operating my own business offering accounting, bookkeeping, tax planning and tax preparation services to the local small business community. SCORE mentor since 2014. Lew J Leichter REGISTER

Free

Selling Online – from Etsy to Amazon

Virtual

Register   If you're in the beginning or mid-stages of developing a retail business, this workshop is made for you! The world of retail is rapidly evolving, and having a strong online presence is now more important than ever. Join us for an enlightening session that will empower you to take your retail venture to new heights in the digital landscape. Workshop Highlights: 1. Selling Your Product Online: Where to Start? Embarking on the online journey can be overwhelming, but fear not! We'll guide you through the essential steps to get started. From setting up your online store to choosing the right platforms, we'll help you navigate the initial challenges and kickstart your digital retail adventure. 2. Exploring Online Marketplaces: Etsy, Amazon, and Beyond: Ever wondered which online marketplace is the right fit for your products? Learn the ins and outs of popular platforms like Etsy and Amazon, and discover their pros and cons. Get expert insights on selecting the ideal marketplace that aligns with your brand's vision and target audience. 3. Systems and Tools for Sustainable Growth: As your retail business flourishes, managing operations efficiently becomes paramount. We'll delve into the crucial systems and tools that can streamline your […]

$20

Design Thinking Essentials: Unleash Your Innovation Potential

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo, CA, United States

                Register Design thinking is a human-centered, solution-focused approach to problem-solving that has rapidly gained recognition as a powerful tool for innovation. In this hands-on workshop, you will discover the fundamental principles and methodologies of design thinking and learn how to apply them to various challenges, from product development to process improvement and beyond. Led by Tim Clark, a seasoned product expert and founder of A Human Thing. During the training, we will: Present a refresher on the design thinking methodology Simplify the methodology in an easily remembered framework Establish the benefits of user-driven insights Share tools for boosting innovation, capturing new markets, and crafting compelling stories. Take away a clear repeatable process Whether you're new to design thinking or you're looking for a refresher course, this workshop will introduce you to the framework's benefits and methods. You'll learn the process and take away practical tools to deepen your innovation practice. Beneficial for product, experience, and service solutions.

Free

Digital Advertising Workshop

The Launch Pad, Grover Beach + Zoom 391 Front St, Suite E, Grover Beach, CA, United States

How to Test New Ideas QuicklyThis process utilizes paid ads from platforms such as Google, Instagram, Facebook, LinkedIn, TikTok and Reddit; along with simple one-page websites that only the targeted customers will see. This method is very low cost and enables small businessowners to focus on features/benefits their targeted customers really care about. Speaker: Dan Weeks teaches Entrepreneurship at Cal Poly- San Luis Obispo and is the Entrepreneur-In-Residence for the CIE Hothouse. He is a serial entrepreneur that has started and sold companies.

$20