Marketing

How to Test New Ideas QuicklyThis process utilizes paid ads from platforms such as Google, Instagram, Facebook, LinkedIn, TikTok and Reddit; along with simple one-page websites that only the targeted customers will see. This method is very low cost and enables small businessowners to focus on features/benefits their targeted customers really care about. Speaker: Dan Weeks teaches Entrepreneurship at Cal Poly- San Luis Obispo and is the Entrepreneur-In-Residence for the CIE Hothouse. He is a serial entrepreneur that has started and sold companies.