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Unlocking Modern Marketing: From Mad Men to AI

THE SANDBOX Paso Robles + Zoom 1345 Park St, Paso Robles

Register Marketing has transformed dramatically over the past century, evolving from traditional advertising methods to today’s AI-driven strategies. This interactive workshop gives small business owners a hands-on opportunity to explore how marketing tactics have adapted over time and how to apply these insights to modern business growth. Through real-world case studies, expert insights, and collaborative challenges, participants will learn how to reach their target audience, maximize limited resources, and stay competitive in a rapidly changing digital landscape. The session culminates in a practical exercise where attendees will develop a scalable AI-powered marketing strategy tailored to their own businesses. Whether you’re launching a new venture or looking to refine your existing marketing efforts, this workshop will equip you with the tools and knowledge needed to navigate the future of marketing with confidence.

Coffee & Conversation w/ Pashion Footwear

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo

Register 8:30-9:30AM - Keynote Speaker 9:30-10AM - In Person Networking Join us this month for a special Coffee & Conversation featuring keynote speaker Haley Pavone, founder and CEO of Pashion Footwear. Haley is a Cal Poly alum and entrepreneur who revolutionized the footwear industry with her innovative convertible high heels. Her journey from a student startup to a nationally recognized brand is an inspiring story of resilience, innovation, and entrepreneurial success. This is a fantastic opportunity to hear Haley’s insights on building a brand, navigating the challenges of entrepreneurship, and bringing a bold idea to market. Connect with fellow business professionals, enjoy free coffee, and engage in meaningful conversations with our vibrant community.

Mastering Restaurant Time Management and Operations

CIE HotHouse + Zoom 872 Higuera St, San Luis Obispo

Register Join us for an interactive workshop focused on improving time management and operational efficiency in the restaurant industry. In this session, you’ll learn practical strategies to streamline your daily operations, including techniques for managing prep and lead times, optimizing fire times (cook time), and juggling multiple tasks effectively to keep your restaurant running smoothly and on schedule. The workshop is led by SBDC Advisor Ben Arrona, owner of Benny’s Pizza Palace & Social Club in San Luis Obispo. With over 25 years of experience in the hospitality industry, Ben has successfully navigated the challenges of running a thriving restaurant while also managing a commercial kitchen that supports caterers and pop-up restaurants. His hands-on expertise and proven strategies make this a must-attend session for restaurant owners and employees looking to elevate their efficiency and productivity.